Amazon Launches New Fire TV Lineup With Alexa+ Integration, Including 4K Stick and Omni QLED TVs

Amazon has unveiled its new Fire TV range for 2025, introducing upgraded streaming sticks and smart TVs across different price points. The lineup combines new hardware with Alexa+, the company’s AI-powered assistant designed to simplify how people discover and watch content.

New Fire TV Stick 4K Select

At the entry level, Amazon announced the Fire TV Stick 4K Select, priced at $39.99. The device is built to make the most of 4K televisions, offering HDR10+ support and faster app launches. It runs on Amazon’s new Vega operating system, designed for quicker performance and efficiency. Beyond streaming, the stick will soon support services like Xbox Gaming and Amazon’s Luna cloud platform, alongside integration with Alexa+.

Fire TV Omni QLED Series

The flagship Fire TV Omni QLED Series comes in sizes ranging from 50 to 75 inches, starting at $479.99. According to Amazon, the display is 60% brighter than previous versions, with nearly double the local dimming zones for improved contrast. Dolby Vision and HDR10+ Adaptive are also included.

A new processor makes the models 40% faster, while Omnisense technology brings adaptive features such as automatic color adjustments based on room lighting, motion-activated displays for art and photos, and energy-saving power management.

Fire TV 2-Series and 4-Series

Amazon also refreshed its 2-Series and 4-Series TVs, available in sizes from 32 to 55 inches. The 2-Series focuses on HD resolution, while the 4-Series delivers 4K. Both now come with slimmer bezels and are powered by a faster quad-core processor. Omnisense is included here as well, extending smart features to more affordable options. Prices start at $159.99 for the 2-Series and $329.99 for the 4-Series.

Alexa+ on Fire TV

The addition of Alexa+ plays a central role in this update. Users can search for shows by describing them in conversation, jump into specific scenes from movies, or ask for recommendations based on actors, genres, or mood. Alexa+ also brings live sports updates, behind-the-scenes details, and smarter watchlists that combine content across different services.

Availability

The new Fire TV Stick and television models are available for pre-order now and will begin shipping next month. Customers who purchase the latest Fire TV devices, along with select models from partners like Panasonic and Hisense, will also get access to Alexa+.

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