Just In
- 1 hr ago Apple Confirms Special Event for May 7: iPad Air, iPad Pro 2024 Models Expected
- 10 hrs ago Xiaomi Robot Vacuum Cleaner S10, Handheld Garment Steamer, and Redmi Buds 5A Launched in India
- 11 hrs ago Lenovo Unveils IdeaPad Pro 5i Laptop With Intel Core Ultra 9 Processor – Check Price, Specs
- 11 hrs ago Lava ProWatch Zn, ProWatch Vn Smartwatches Launched in India: Check Price, Specs, Availability
Don't Miss
- Sports Today's IPL 2024 Match Prediction, DC vs GT: Who Will Win Delhi Capitals vs Gujarat Titans Match 40?
- Finance 6,693% Returns: Below Rs 75, Pharma Penny Stock Ex-Dividend For Rs 40/Sh Payout After 9 Years; Do You Own?
- News Senator Lambie Calls For Elon Musk's Imprisonment Over Wakeley Church Stabbing Posts
- Movies Mirzapur 3 OTT Release Date, Platform: When Will Mirzapur Season 3 Premiere On Amazon Prime Video?
- Education Telangana Inter Manabadi 1st and 2nd Year Results 2024 to be Declared Tomorrow
- Automobiles Chrysler Pacifica Marks Seven Years As Most Awarded Minivan With New Campaign
- Lifestyle Anant Ambani-Radhika Merchant's Wedding Function Details Are Out, Check out Ambani Bahu-To-Be's Chic Fashion!
- Travel Kurnool's Hidden Gems: A Guide To Exploring India's Lesser-Known Treasures
Amazon Prime Video, Netflix & Hotstar Fight For $272M Video Streaming Market of India
Rapid growth of content consumption on mobile phones.
Being the second largest and fastest growing market for smartphones in the world, India is witnessing a significant rise in content consumption on mobile phones via over-the-top (OTT) platforms like Hotstar, Netflix and Amazon Prime video. Faster internet connection, lower 4G internet tariffs by telecom companies and availability of budget smartphones have led to this spurred consumption pattern.
Before 2015, this growth was slow as nobody could come up with the right combination of technology and suitable content for Indians. However, the scenario changed drastically after Star India launched Hotstar. While Sony Liv was already in the market, Hotstar gained huge attention due to extensive marketing and promotional strategies. Soon Netflix opened its services in January 2016.
Top 10 Video Streaming apps to Download on Your Android Smartphone
With Amazon Prime Video launching its services in India as well, now an Indian customer has a wide variety of content to choose from.
Netflix
Netflix is a leading streaming service in the world. In India, its subscription-based services start $8 onwards for the basic plan. Recently it has released a number of popular Netflix originals like House of cards, Orange is the New Black, Narcos, The Crown to name a few.
Netflix's services will soon be available on the DTH platforms of Bharti Airtel and Videocon. In order to reach the mobile customers, it has made a career billing agreement with Vodafone India and also aims to tie up with Jio. Now Netflix is planning to create original local content that matches the taste of Indian audience.
Vodafone India signs deal with Amazon Prime
Amazon Prime Video
Amazon has invested $300 million for content in India, which is more than the annual programming budgets of the three leading Hindi general entertainment channels put together. Though Netflix offers a lot of TV series, Amazon Prime Video is known for its movie selections, especially in the Indian content arena.
Learning from the Netflix experience, Amazon has filled its library with superhit films like Sultan, Kabali and Fan. Amazon Prime Video is putting a large sum of money into acquiring TV shows, films and originals. Its single annual subscription plan of $7 (Rs 499) works on almost every device.
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
14,999
-
26,634
-
18,800
-
62,425
-
1,15,909
-
93,635
-
75,804
-
9,999
-
11,999
-
3,999