Apple iPhones and Apple Watch Series 3 are not just the only hardware products that the Cupertino giant has announced on its big day. The company has also unveiled the much awaited upgrade to its Apple TV set-top box line-up- the Apple TV 4K. As the name suggests, the new Apple TV setup box is now capable of playing movies and TV shows at 4K Ultra HD resolution. This means sharper resolution TV shows and movies for viewers.
The new Apple TV comes backed by A10X Fusion processor, the same CPU that powers up the iPad Pro. Apple TV will have 3GB of RAM. As per Apple, the new CPU will offer 2X CPU performance when compared with the previous model. The new Apple TV is also said to offer smooth playback of 4K content at up to 60 frames per second.
Coming back on the highlight feature- the new Apple TV comes with HDR10 and Dolby Vision support. The HDR stands for High Dynamic Range and is known to deliver a wider and vivid color pallet during video and gaming playback. HDR offers deeper blacks and brighter whites and even natural colours than the non HDR playback mediums.
If you are wondering how will you get the 4K and HDR content on your new Apple TV, the compamy will provide the same through iTunes. So you simply rent and buy the conten from Apple's market store. As per Apple Newsroom, iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video.
As noted, Apple has to make the big move as competitors like Amazon and Roku are already offering HDR and 4K support.
Importantly, the company has also redesigned the new Apple TV's user interface to support 4K resolution. Users will also get a revamped Siri Remote in the package. Moreover, movie buffs will be happy to find out that major Hollywood studios will be bringing their 4K movies to the iTunes Store. Besides, Apple TV customers who have invested films in HD will automatically get 4K HDR upgrades at no extra cost.
For pricing, the new Apple 4K TV starts at $179 for 32GB and for $199 for 64GB variant. Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22.