Looking for a Budget Smart TV? Blaupunkt’s 32-Inch JioTele OS Model Starts at ₹9,699

Blaupunkt has launched its first 32-inch smart TV powered by JioTele OS in India, targeting one of the country’s most price-sensitive TV segments. The new model is priced at ₹9,699 and will be available exclusively on Flipkart starting January 22, 2026.

The company says the move is driven by continued demand for smaller-screen televisions, especially among buyers looking for an affordable way to switch to a smart TV.

Built With Indian Viewers in Mind

The TV runs on JioTele OS, a content-focused smart TV platform designed for Indian users. It supports voice search in more than 10 Indian languages, including Hindi, English, Marathi, Tamil, Telugu, Bengali, Kannada, Malayalam, and Gujarati.

Blaupunkt says the TV uses AI-based content recommendations that take into account viewing habits, language preferences, and regional interests to surface relevant shows and movies.

Apps, Live TV, and Games Included

Through the Jio Store, the TV gives users access to 400+ OTT apps, 400 live TV channels, and 300+ JioGames. This built-in access is aimed at users who want a wide range of content without needing an external streaming device.

Display, Sound, and Hardware

The TV features a 32-inch HD Ready QLED display with a bezel-less design. For audio, it comes with 36W stereo box speakers and multiple sound modes, including Standard, Sport, Movie, and Music.

Powering the TV is an Amlogic processor, paired with 1GB RAM and 8GB of internal storage, which is meant to keep everyday navigation and app usage smooth.

The voice-enabled remote includes dedicated shortcut buttons for Netflix, YouTube, JioCinema, and Hotstar, allowing hands-free control across supported languages.

Price and Availability

The 32-inch Blaupunkt JioTele OS smart TV is priced at ₹9,699 and will be sold exclusively on Flipkart. Additional launch offers include discounts on select HDFC credit cards, depending on eligibility.