Elista Launches New Range of Affordable QLED TVs in India with HDR10+ and Google TV Interface

Elista, a growing consumer electronics and home appliance brand under the TeknoDome Group, has expanded its Smart TV portfolio with the introduction of a new QLED Google TV range. The lineup includes models in 55-inch (4K UHD), 43-inch (Full HD), and 32-inch (HD) screen sizes, aimed at delivering enhanced visual performance, modern design, and improved connectivity at competitive price points.

"Our new QLED Google TV lineup is designed to meet evolving consumer needs and their aspirations combined with cutting-edge tech and elegant design," said Mr. Pawan Kumar, CEO, Elista.

Elista QLED Google TV Features

The launch reinforces Elista's position within India's consumer durables market, where Smart TVs are playing an increasingly significant role in its product strategy. As the segment continues to evolve, the company is investing in innovation tailored to the needs of contemporary Indian households.

The televisions feature the Google TV interface, offering a unified content experience across platforms. Built-in Google Assistant and Chromecast provide voice controls, screen mirroring, and smart home integration. Key streaming apps, including Netflix, Prime Video, Disney+ Hotstar, SonyLIV, and YouTube, come pre-installed.

Display-wise, the TVs use QLED panels for improved color accuracy, contrast, and brightness. The 55-inch model supports 4K UHD resolution and HDR10, while the 43-inch and 32-inch variants offer Full HD resolution. Select models include a 48W in-built soundbar with Dolby Audio, and the bezel-less design combines aesthetics with functional durability.

Connectivity features include dual-band Wi-Fi (2.4GHz and 5GHz), two HDMI ports, and integrated Chromecast support, enabling seamless device pairing and faster media streaming.

Elista QLED Google TV Pricing in India

• QLED-32": ₹23,990
• QLED-43": ₹35,990
• QLED-55": ₹69,990

In its five years of operation, Elista has established a presence in both urban and rural markets across India and expanded into international regions including the UAE, Africa, CIS, and Asia.

The company has also launched a manufacturing facility for smart TVs and monitors in Kadappa, Andhra Pradesh, in line with its "Make in India" initiative. Elista targets ₹1,500 crore in revenue by 2026, with one-third of it projected from domestic sales.