Looking to buy a Smart TV this Diwali: Netflix wants to help you make the right choice

Diwali is a time for celebration, family and traditions, all looking to a new year ahead. Over the years, it has also become a veritable delight for shoppers, with consumer electronics vendors offering their best, most advanced gadgets just in time for all the new titles that can be enjoyed as a family.

As you look for the best deals to entertain yourself and your family through the year, it's a good time to take stock of transformations in the television ecosystem. Today, content creators are working in tandem with technology partners and consumer electronics companies to bring your screen to life, and Netflix is facilitating this shift as well.

Unlike earlier, where innovations happened in isolation, you now have devices at every price point to bring new immersive technologies such as Dolby Atmos for sound and HDR across 1500 devices for picture quality. If you've been looking for a next-generation viewing experience with faster performance, easier app access, and new features, there's no better time than now.

Here are few reasons why :

• Technology is enabling content creators to be more true to their vision for the story.
• User interfaces are becoming more intuitive, interactive and contextual.
• Devices are now available in multiple form factors and price points.
• Family-friendly content from around the world is available at a single click.

Thus this year, when you welcome the goddess of prosperity into your home, you can leave the door open for a little bit of TV magic which will keep you entertained for life.

Electronics Buyer's Guide

Every month, on average, about a million TVs are sold in India. Consumer's desire for a better viewing experience has further led to a rapid rise in demand for Smart TVs. This Diwali, discerning consumers will look for the best Smart TVs they can buy in India.

However, in recent years, Netflix engineers have worked with makers of Smart TVs to make it easier and faster for people to choose the correct TVs and connect with the stories they love. The company has introduced Netflix Recommended TV program which is an independent Smart TV evaluation program to help consumers identify Smart TVs that deliver a next-generation experience.

So when you are visiting a store and you see that a TV has the "Netflix Recommended TV" logo on it, it means that TV has passed a rigorous evaluation process. To carry the Netflix Recommended TV logo in 2017, a Smart TV must meet the following criteria:

Fast Performance

TV Instant On: The TV starts up instantly and apps are ready to use right away, just like on a smartphone.

Fast App Launch: The apps are always launched quickly, whether it's right after turning on the TV or after using several other apps.

Easy Access

Remote control compatibility: The Netflix button on the remote control usually powers on the TV as well as launches Netflix. So a user should be able to start their TV and get to Netflix with the press of a single button.

Easy Netflix Icon Access: The Netflix app should be easy to access and convenient to launch from the TV menu.

Better Experience

TV Resume: The TV remembers what you were doing and wakes to the same place as when it was turned off.

High-res Netflix Interface: Browsing of Netflix in 1080p resolution - with crisper text and clearer images.

Latest Netflix Version: The TV offers the latest version of Netflix with the newest features.

In any case, TV with the Netflix logo will provide superior Smart TV performance based on a set of criteria consumers have told Netflix matter most.

Netflix Recommend TVs in India

The Smart TVs that you can buy right now include Sony models like X7500E, X8000E, X8200E, X9000E, X9300E, X9400E, and Sony A1. If you are an LG fan then you can go for either 55UH617T, or 55UH650T or 49UH617T, 49UH650T, 43UH650T, 43UH750T, 43UH617T, 79UH953T, and 43UH750T models.

Meanwhile, if you think Samsung is your brand then you can go for either Samsung Q Series or 7 Series Smart TVs. These Netflix Recommend TVs are bound to deliver a great experience as well as bring a host of Netflix features and shows with them.

Especially this Diwali, people who bring home Netflix Recommended TVs can binge on HDR content like 'Stranger Things', watch 4K content such as 'Black Mirror' and enjoy a cinema sound experience with Dolby Atmos on shows like the new season of 'The Crown'.