London-Based Mubi Streaming Service Lands In India

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Video streaming services are booming globally. While Netflix, Amazon Prime, Apple TV+, Hotstar, and other such channels are popular, London-based Mobi is the latest entrant in the Indian market. In fact, Mubi is a 12-year-old on-demand movie streaming and rental service. Comparatively, Mubi is offering its services for a lower price in the entertainment market.

Mubi Streaming Service Launched In India

 

Mubi Streaming Service

Headquartered in London, Mubi is set to compete with other established streaming services by charging lower subscription fees. When the company was started, it had the ambition to become what Netflix is today. "In the beginning, we wanted to be like Netflix, but the unit economics of an 'all-you-can-eat' site is very capital-intensive," Efe Cakarel, the chief executive of Mubi told the Times in an interview.

Mubi, over time, realized the platform couldn't afford to offer thousands of titles to users. Instead, the company has opted for a different route where a limited section of movies is available for users to pick from. "If you can't get 10,000 titles, how about a limited selection?," Cakarel had said in the interview.

Mubi offers a thin menu of movies and other video content and is popular for offering a selection of critically acclaimed movies. For instance, Mubi offers only 30 recent and vintage movies, where a new title is added occasionally. Movies don't stay longer than 30 days on the platform. Mubi was established in 2007 and has more than 9 million subscribers today.

Mubi Streaming Service In India

Specifically for India, Mubi has launched a dedicated channel where regional movies will be streamed. This is the first time the company is launching a separate channel in the market. As the initial launch offer, the company is offering a rental service to subscribers in India to pick any movie from a limited selection for $3.5, approximately Rs. 250.

 

Mubi is signing up with top Indian filmmakers and producers like the Academy Award winner Guneet Monga as its content adviser. The streaming service has also signed a partnership with time Bridge, a venture of the Times Internet. It has also signed up with local distributors like FilmKaravan, NFDC, PVR Pictures, Shemaroo, and Ultra. There is still no update on the exact launch date.

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