Samsung join hands with Apple to bring iTunes, AirPlay on its Smart TVs

Samsung Electronics has announced that it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring.

With the new iTunes Movies and TV Shows app on Samsung Smart TVs, customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes - including the largest selection of 4K HDR movies.

We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform," said Won-Jin Lee, Executive Vice President, Visual Display Business at Samsung Electronics. "Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone."

With AirPlay 2 support, customers will be able to play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

"We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad, and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home," said Eddy Cue, senior vice president of Internet Software and Services at Apple.

Furthermore, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.