Samsung TV Plus Adds Four New ETV Channels in India

Samsung TV Plus, a free ad-supported streaming service in India, has expanded its offerings by adding four more regional channels from Eenadu Television (ETV Network). This move enhances the platform's already extensive content library, which includes over 150 FAST channels.

Expanding Regional and Artistic Content

You can now access ETV Comedy, ETV Josh, ETV Music, and ETV News on your Samsung TV. For the unaware, ETV Network is a well-established broadcasting company in India, known for its satellite and digital platform operations.

Over the last two decades, it has captivated audiences with its diverse content, including news, music, youth-oriented shows, and comedy. This collaboration with Samsung TV Plus further enriches the platform's content offerings.

The partnership with ETV Network allows Samsung TV Plus to broaden its regional and art and music categories. By doing so, it strengthens its position as a top choice for free premium streaming on connected TVs. The inclusion of ETV Network channels supports Samsung's mission to make diverse content accessible to all, overcoming language and geographical barriers through technological advancements.

This strategic alliance not only boosts Samsung TV Plus's content variety but also aligns with its goal of democratising access to entertainment. By offering a wide range of programming options without cost, Samsung aims to cater to the varied tastes of Indian consumers while promoting inclusivity in media consumption.

Kunal Mehta, General Manager, Business Development, Southeast Asia & India, Samsung TV Plus, said, "Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the ETV Network, we aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment. This collaboration with ETV Network underscores our dedication to this vision."

Bapineedu, CEO, Eenadu Television Pvt Ltd., added:,

"At ETV Network, we are passionate about delivering diverse, high-quality entertainment that resonates with our audiences across age groups. With the rapid growth of connected TVs, we are excited to expand our footprint on Samsung TV Plus with the launch of four FAST channels.''

Via