Samsung unveils world’s first 3D Cinema LED screen

This is the second time that Samsung showcased a ‘first of its kind' screen after its first-ever Cinema LED that made its first appearance last year in March.

    Samsung has now unveiled a 3D version of the Cinema LED Screen to the world. The South Korean tech giant has formally debuted its latest product at ISE (Integrated Systems Europe) 2018, the largest commercial display exhibition in Europe, which began a few days back on February 6 in Amsterdam, Netherlands. This is the second time that Samsung showcased a 'first of its kind' screen after its first-ever Cinema LED that made its first appearance last year in March.

    Samsung unveils world’s first 3D Cinema LED screen

    Samsung Cinema LED Screen has been acclaimed for overcoming the limitations of existing film projectors in theaters. Viewers have praised the screen for making them feel as if they are watching a 3D film, with its crystal-clear 4K (4,096 x 2,160) resolution picture quality, infinite 'true black' HDR, and non-distorted visual imagery.

    In less than a year, Samsung has turned the viewers' 'feeling' of watching a 3D film into a reality. The true 3D technology has been incorporated into the Cinema LED Screen, which will now give the ultimate 3- dimensional experience by utilizing the brightness and quality of Cinema LED as it is. Dongsoo Koo, from Samsung Visual Display Division's Enterprise Product Planning Group, has participated extensively in the whole process of bringing the 3D Cinema LED into the world.

    Talking about the new screen, the company has said that the new 3D Cinema LED screen has significantly improved dizziness that specifically involves 3D. Samsung has claimed that its 3D Cinema LED screen significantly reduces dizziness by retaining brightness level and eliminating many of the display-related factors triggering it except those coming from the content itself.

    Samsung unveils world’s first 3D Cinema LED screen

    "The left video should be seen only by the left eye and the right video only by the right eye. But there are moments when our eyes receive overlapped imagery. This is called 'crosstalk,' and the repetition of crosswalk causes the dizziness and headache. Fortunately, our developers came up with an algorithm for 3D Cinema LED to completely get rid of any crosstalk from happening, therefore dealing with the dizziness and headache issues," the company has said.

    Further, the new 3D Cinema LED screen is said to have the same viewing angle as the Cinema LED.The company claims that 3D Cinema LED provides the opportunity to enjoy the film with less distortion no matter where the viewer is seated, just like the Cinema LED did. "When watching in the conventional 3D theater, the image becomes darker or distorted as people go to the edge of the theater, but 3D Cinema LED has significantly improved the problem."

    Cinema LED Screen has been gradually adopted by theaters in several markets now, however, it may take some more time before the 3D version is set up by the entertainment industry. However, the company believes that the 3D Cinema LED will play a bigger role. Samsung has also stated that people will know what the new tech is all about only after experiencing the new technology. This year's ISE will be the first moment of that unique experience," said Koo, adding that soon people will be able to enjoy the ultimate 3-dimensional experience through 3D Cinema LED Screen.

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    As for us right now we can just say these are all PR claims, but we will know the reality once we get a chance to see the screen in action.

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