THOMSON Launches AlphaBeat60 and AlphaBeat25 Soundbars in India; Price Starts at Rs 1699

THOMSON has forayed into the audio market by launching its latest range of soundbars. The lineup includes two models namely --- AlphaBeat60 and AlphaBeat25. Both will be available for purchase in India starting September 21.

The brand also confirms it has a plan to launch over 20 models in the next six months. Now, let's check out the features and pricing of the AlphaBeat60 and AlphaBeat25.

THOMSON AlphaBeat60 and AlphaBeat25 Specifications and Prices in India

Starting with the AlphaBeat60, which is a 60-watt powerhouse sound bar equipped with a sleek subwoofer. It comes with a 2.1-channel audio system and RGB lighting modes. The RGB lights also allow for customization with multiple colour modes.

On the other hand, the AlphaBeat25 is a portable soundbar that comes with a 2000mAh battery. It is claimed to offer 16 hours of continuous playback. The company claims that the AlphaBeat25 delivers clear and punchy sound, despite its small size. It also features RGB lighting, adding a dynamic, vibrant feel to any room.

As far as the price is concerned, the AlphaBeat60 can be purchased at Rs 3,899, while the AlphaBeat25 comes with a price tag of Rs 1,699. Both will be available for purchase via Flipkart.

Moreover, THOMSON aims to capture a 10% market share in the online segment and has invested Rs 50 crore in a new manufacturing facility in Noida, Uttar Pradesh. This state-of-the-art unit for speakers is said to produce 500,000 units annually under the 'Make in India' initiative.

Commenting about the new category expansion, Mr. Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltds.(SPPL) and India Brand Licensee of THOMSON, said "We are committed to bringing world-class audio experience to Indian consumers with products that blend cutting-edge technology with affordability. Our goal is to redefine the way India experiences sound. The launch of our soundbars is just the beginning. With our Make in India initiative, we aim to become a household name in the Indian audio market."