Dyson Pure Cool Link Air Purifier First Impressions

Dyson’s intelligent Air Purifiers use company’s patented Air Multiplier technology and a 360° Glass HEPA filter to combat indoor air pollution.


UK's leading technology company- Dyson recently forayed in the Indian market with the launch of company's exclusive product lineup that includes Air Purifiers, Vacuum cleaners and Hair dryers. The company's entire product portfolio has two things in common; powerful motors and revolutionary design. We got a chance to experience company's entire product range during the launch event. Moreover, Dyson has also sent us its top-of-the line Pure Cool Link air purifier for further testing in Delhi NCR's residential areas, which are very much affected by harmful pollutants.

Dyson Pure Cool Link Air Purifier First Impressions


Priced at Rs. 39,990, Dyson's Cool Link tower air purifier is by far the most compact and appealing air purifier I have seen till date. But there's more to this eye catchy design. Let's find out what Dyson has to offer Indian consumers with its revolutionary household products.

Design and Features

As I mentioned, the Pure Cool Link air purifier by Dyson has the most indistinguishable design in the market. At first glance, you might confuse it with some futuristic looking tower speaker, but on a closer look you will actually see the purposeful design. The bottom part of the air purifier is where all the action takes place. The cylindrical component houses the Dyson's powerful motor that draws in surrounding air and expels clean, fresh air into the room. What this means is that the upper portion of the purifier, which can also oscillate, works as a fan and creates a jet of powerful airflow without any physical blades. The Air Multiplier technology is utilized here to project purified air into the surroundings.

Detachable and easy to assemble

Detachable and easy to assemble

The Pure Cool Link air purifier weighs just 7.9 pounds and has the dimensions of 7.7 x 4.3 x 40.1 inches. It can be easily placed adjacent to a table or next to a couch. With its futuristic look and feel, the Pure Cool Link air purifier is only going to make your living room more interesting and modern. The complete setup is also easy to assemble and disassemble. The upper hollow air ramp can be detached by pressing the two buttons placed on the bottom component. The base also has a tiny display that shows fan's speed, mode, Wi-Fi, etc.

Overall, if you care about design and aesthetics, the Dyson Air purifiers will serve the best purpose for your living room and office space. The Pure Cool Link purifiers are available in Iron/Blue and White/ Silver colours.

Filter and Technology

Dyson Pure Cool Link Air Purifier works on a 360 degree, vacuum-sealed glass HEPA filter that is made of 20 feet HEPA borosilicate microfibers pleated over 200 times. The filter is said to remove 99.95% of particles as small as 0.1 microns. The gaseous capture rate can vary depending upon factors like area, place, etc. The HEPA filter is placed inside a 360 degree shroud, which has intake holes to pull air in from every direction. What this means is that you can place Dyson air purifier anywhere in the room and it will still pull in air from every angle to remove the pollutants. Unlike other air purifiers, Dyson's machines come with a lower face velocity that prevents harmful pollutants to escape back into the room.

The Air Quality Intex (AQI) showed ‘Severe' levels at my place, and even Dyson purifier had to work hard to bring some noticeable changes in a 10 x 17 feet room. I could see the change in the air quality- from Very poor to poor and then fair in about two day's usage. A week's usage showed safer values on AQI scale. Sensors inside the air purifier automatically detect changes in conditions, before adjusting airflow to maintain the target air quality.

Remote Control and Dyson app

Available for iOS and Android platforms, the Dyson Link App enables you to remotely monitor the indoor air quality and change the settings. You can put the machine to auto mode, control the fan speed and oscillation and can also create a weekly schedule to turn the air purifier on at a specific time with preferred setting. The app also provides real-time air quality reports, current AQI, temperature and humidity levels. You can also see the past results of air quality in an easy to understand graphical representation format.

We will explore more features of the app and the purifier in our comprehensive review.


Dyson has big plans for the Indian market and is set to invest more than Rs. 1,200 crores in India over the next five years. The company's first wave of products looks promising and is pleasurable to use. Dyson will make its machines available through its new Dyson India website www.Dyson.in, and has partnered with Amazon India. The newly launched Dyson's range of products will also be available at the Dyson flagship store at Level One, DLF Promenade Mall, Vasant Kunj, New Delhi. The product we are testing- Pure Cool Link air purifier is priced at Rs. 39,990. Stay tuned for a comprehensive review on Gizbot.com.

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