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You might not be concerned on most of your daily searches, but when it comes to some sensitive subjects, you definitely require privacy. For instance, if you are searching regarding some embarrassing medical terms, you will surely not like it reveal it to the other surfers and advertisers, will you?
Here are some tips to browse privately. They are Private Mode, Do Not Track and IP Masking.
The private browsing mode will flip the browser switch stopping it from recording the sites that you have visited. It will not even keep a track of the content you have downloaded until you turn it off. In Firefox, this is called Private browsing. In Google Chrome, there is an Incognito mode extension. InPrivate browsing feature in the Internet Explorer.
Do Not Track
The private browsing features offer limited protection only. These tools will not stop the social sharing buttons and ads that follow from site to site. To help in such situations, there are software like Abine's Do Not Track Plus browser add-on and AVG's Do Not Track. This will block the websites and the ad networks that follow you and allows you to see who is tracking you. But, the sites must support the Do Not Track technology for this. There is Collusion and TrackerBlock for Mozilla Firefox, Keep My Opt-Outs and PrivacyChoice for Chrome.
The cookie disablers prevent the storing of browsing history on your device but, they do not prevent the websites from storing your IP address. They will use the IP address to correlate the data with the other details that the website might have on your account. The government will ask the ISPs for the user data as a part of their investigations and this will reveal the real name and address. The HotSpot Shield from AnchroFree will hide the IP address and block the ad tracking. It will work as a virtual private network and transmit the data over encrypted connections via its servers.