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Facebook Timeline is considered to be an integral part of Facebook which is one of the most popular social networking website that is present in the world. The timings of the updates that the users make varies and is critical since a recent study found that the average shelf-life of an update in Facebook is up to 3.2 hours.
Facebook Timeline is one of the best platforms to share as well as highlight some of the most memorable posts, photos as well as events in a Timeline.
Determining meaningful content windows for your brand
It is always a necessity that the community manager will have to show their senior management how Facebook plays a major role in aligning the objectives that their brand is all about.
These are the following requirements that the users will have to follow while planning their Facebook content as well as updates
Annual Sales as well as Marketing Calendar
Conference as well as event calendars
Users will also have to look at the seasonal promotions as well as e-mail marketing calendars
The launch regarding the new product as well as services
Calendars that represents Public relations as well as corporate communication calendars
Designing a Consistent Content Distribution Plan
For this, Context Optional is one of the greatest tools that can be used for the precise monitoring of the Facebook pages which involves escalating of the comments from fans as well as blocking of the spam as well as inappropriate language.
At the time of designing, the users are supposed to encounter the following challenges.
Users will have to ensure that the community managers are paying attention to the business objectives rather than being too promotional
Features such as the images as well as videos plays a vital role in keeping the fans returning back
Simpler questions at a time users are expecting it the most can substantially increase the fan interactions that include likes as well as comments
Meet every Fan interaction with a reaction
In Facebook Timeline, if you are able to respond to the comments as well as likes that has been posted within the 3.2 hour window, then it is for sure that it will give a big boost to the EdgeRank score considerably higher than expected
By doing this, users will also be able to increase and improve the distribution of the objects across the news feeds of the additional fans that are present
These are some of the ways by means of which users can increase Edge Ranking in Facebook Timeline.