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Pinterest is an emerging social networking site or the users can also consider it as a visual bookmarking tool that helps the users in creating a stock up home of some of the most wonderful things that the users have discovered on the web.
It has to be taken note that almost 70% of members of Pinterest are women making it suitable for the brands that target women customers to get the best out of this site as far as business is concerned. As a whole, this site has the potential to increase the traffic to a particular website or Blog.
The Working of Pinterest
Pinterest can be considered as a platform which helps in interconnecting people in the web on the basis of their Likes as well as interests.
- While working, users will be able to create online pinboards, pin images as well as videos etc
- Users are able to organize their discoveries in an efficient way by means of categorizing as
- Users are also supplied with a pin it bookmarklet feature that can be easily installed on the browser of the user
- By making use of the button, it is quite easier to pin the items on a specific pinboard in the account
- At the time of pinning, the source URL is automatically captured by the site
- This will help the users in classifying whether the source is original or fake
Use for Brands
- The brands that are actively involved in the Pinterest are increasingly facing increased traffic for their website
- Pinterest can be a means of platform to engage with a target audience
- The brands can also motivate the audience in creating awareness about their range of products
- The brands can also build value-based relationships
- Pinterest can be a means of improving the brand-consumer relationship
- Users can also pin the following features on Pinterest;
- Holiday Destinations
- Works of art and craft
- Instead of just promoting the brand with a promotional view, it is often desirable for the users to share things like;
- Official Events
- Tips and tricks
- Interesting News
Other major points that the users will have to take a note of while creating a Pinterest profile includes
- Writing a brief biography about the brand
- Make use of an attractive profile picture
- Links can be added to the company website by means of using visual pinboard
The fact is that Pinterest is emerging as a brand that helps the users and their brands to connect with the niche market and thereby increase the base for the followers of their brand.
This is how users can increase website traffic by means of using Pinterest.