How to integrate and use Facebook Insights?


With the emergence of Facebook as a potential and powerful social networking website, it is estimated that there are close to 10,000 new websites that are integrating with Facebook ever day by means of using one of their social plugins. It is also possible to integrate the Facebook insights with the users WordPress site.

The list of insights includes data such as the like button, send button as well as comment box. Other additional information includes the information regarding the audience on Facebook as well as age, gender and country etc.


Users will have to follow the below mentioned steps for integrating the Facebook insights to one’s WordPress site;

Users will have to initially install a plug in of Facebook Open Graph Meta Data

  • After installation, users will have to activate the plug-in

    How to integrate and use Facebook Insights?

    Now the users will have to navigate towards ‘Settings’

  • Then the users have to click on the plug in which was installed earlier

  • Users will then have to enter their Facebook account ID credentials

  • It has to be taken in to consideration that users will have to enter their personal account ID and not their fan page or app ID

  • Once the setting up of plug-in is over, then users website is now ready for Facebook plug-in

  • Now the users can see that their Facebook will be supplied with the correct thumbnail for the post

  • Facebook will also have the correct title as well as the correct description

  • Another major advantage is that it will also intimate the Facebook about who is the admin of this particular site

    How to integrate and use Facebook Insights?


    Another major point is that users will have to ensure that they are using the correct version of the Facebook Like button

  • Quite often , users can see that many sites utilize the iFrame version of the Facebook Like button which even though works, but will not let the users get their Facebook insights

  • The fact is that users will have to make use of XFBML method if the users wish to get Facebook Insights

  • The final step that the users will have to do from their side is to claim for the users site on Facebook

  • For that, at the top right, users will be able to see a green button that denotes ‘Insights for your Website’

    How to integrate and use Facebook Insights?

    Click on that green button

  • Users will now have to enter the Domain name

  • Ensure that the you link it with ‘You’

  • Then click on ‘Get Insights’

  • Now whenever the user visits the Facebook Insights Page, they can see that their website is also listed under Websites

  • Once the user clicks on that site, they will be able to access all sorts of insights

  • Now the users can easily get their Facebook Insights for their corresponding WordPress site

    This is how users can integrate as well as make use of Facebook Insights.

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