How to monitor Pinterest traffic using Google Analytics?

Pinterest has become really popular because of its pinning feature. Google analytics provides user friendly techniques by means of which users can analyse the traffic in Pinterest. Google analytics provide a set of tools for helping users to analyse Pinterest traffic. Tools are:

• Referral reports




• Custom reports




• Dashboard and




• Multi-channel funnel

Let us look into each of those features and see how it helps to track Pinterest traffic.

Referral Reports

• This tool allows the users to analyse the total number of visits that are coming to the site of the user from Pinterest. Now how to do this?




• Users will first have to navigate towards ‘Traffic Sources’




• Then users will have to click on ‘Sources’




• Finally users will have to click on the ‘Referral Reports’

• Check whether pinterest.com is present in the top 10 referrals




• If users are not able to find pinterest.com, they will have to search for ‘Pinterest’ by making use of the online filter especially at the top of the table




• It is always preferable for the users to create an advanced segment for Pinterest which only includes the traffic from Pinterest




• Users can also set certain goals and can also make use of the comparison view for benchmarking

Custom Reports

• It provides users with the specific information that they wish to have




• It displays the pages on Pinterest that have sent visits




• It also provides users with the information about how many of the visitors came from each of the pages




• How many pages they searched of the user




• The time they spent on that particular page




• Mainly, it provides the users with an average value of each of the visits




• Users can also opt for a Landing page option which shows the users a list of pictures that users want to highlight

Dashboards

• This tool provides users with a higher level end-to-end view of user’s site activities




• Users can also include information that they want to see on a regular basis by means of adding Widgets to the dashboard




• It also gives the users to know whether their efforts and hard work in Pinterest is turning out to be a success or not




• The specified products that resonates with the Pinterest demographic can also be determined by Dashboards which will help users in strategizing the pin content in the future

Multi-Channel Funnels

For knowing the number of conversations that can be completely credited to Pinterest can be determined by making use of multi-channel funnels.

• On that, users will have to click on the tab that represents ‘Assisted Conversations’ report




• Then the users will have to select ‘Source/Medium’




• Then the users will have to start filtering for Pinterest




• Now the users will get a detailed report regarding the number of times a conversation was triggered by Pinterest

This is how users can analyse Pinterest Traffic by making use of Google Analytics.