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How to promote an event with Twitter hash tag?

By Abhinaya P

| Updated: Monday, March 4, 2013, 15:45 [IST]

Now the Twitter users have a new way of increasing their visibility for their next event. The technique is in creating a hashtag on Twitter for the next event of the user. The hashtag is very easy to create and it is cheap as well as quick.

Now let’s go in detail regarding this topic.

Create a Hashtag

A hashtag is nothing but a short character string that is preceded by a sign that represents ‘hash’

How to promote an event with Twitter hash tag?

Its symbolic representation is given as ‘#’

One of the major attractions is that users and others will be able to see everything being explained about the event just by searching the hashtag itself

Users will have to decide what their Hashtag will be

Ensure that the hashtag is short and easy

Users will have to visit the Twitter search

Then they will have to search for the hashtag that comes with and without the ‘#’ symbol

Ensure that the hashtag selected is not related to any other event

Hashtag promotion

Users can promote the hashtag by adding the hashtag to the event website

Users can also add the hashtag to the social networks, press releases, marketing materials etc

This helps the participants as well as non-participants to tweet about the event by the user before the event starts itself which can be an effective way of promoting the hashtag

Team work

Encourage and motivate the employees of the users company to take part in Tweeting

Train the staffs about how to make use of Twitter

Initiate suggestions about how to tweet

Users can also send any planned tweets and can ask the employees to respond and retweet the user’s posts

Interact

Users will have to ensure that they regularly interact with the participants at the time of the event being conducted

Find time to respond as well as retweet to the participants posts

Users can also endorse the most valuable participants by thanking them for the active participation while tweeting during the users event

There are other major tips that the users can follow to maximize their Twitter event hash tags.

It is always desirable for the users to initiate publicizing of their Twitter event hashtags atleast one week in advance before the event get started

Start creating a list of handy tweets for the internal team of the user

Users can make public the hashtag by means of using signage as well as including check-in-materials at the event

It is always desirable for the users to identify and endorse the active tweeters

Create a twitter transcript after the event on a daily basis and let the people know how to access it

Try to make out the ways in which users can analyze the information that they have collected

This is how users can promote an event by means of using Twitter event hashtags.

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