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Now the Twitter users have a new way of increasing their visibility for their next event. The technique is in creating a hashtag on Twitter for the next event of the user. The hashtag is very easy to create and it is cheap as well as quick.
Now let’s go in detail regarding this topic.
Create a Hashtag
A hashtag is nothing but a short character string that is preceded by a sign that represents ‘hash’
Its symbolic representation is given as ‘#’
One of the major attractions is that users and others will be able to see everything being explained about the event just by searching the hashtag itself
Users will have to decide what their Hashtag will be
Ensure that the hashtag is short and easy
Users will have to visit the Twitter search
Then they will have to search for the hashtag that comes with and without the ‘#’ symbol
Ensure that the hashtag selected is not related to any other event
Users can promote the hashtag by adding the hashtag to the event website
Users can also add the hashtag to the social networks, press releases, marketing materials etc
This helps the participants as well as non-participants to tweet about the event by the user before the event starts itself which can be an effective way of promoting the hashtag
Encourage and motivate the employees of the users company to take part in Tweeting
Train the staffs about how to make use of Twitter
Initiate suggestions about how to tweet
Users can also send any planned tweets and can ask the employees to respond and retweet the user’s posts
Users will have to ensure that they regularly interact with the participants at the time of the event being conducted
Find time to respond as well as retweet to the participants posts
Users can also endorse the most valuable participants by thanking them for the active participation while tweeting during the users event
There are other major tips that the users can follow to maximize their Twitter event hash tags.
It is always desirable for the users to initiate publicizing of their Twitter event hashtags atleast one week in advance before the event get started
Start creating a list of handy tweets for the internal team of the user
Users can make public the hashtag by means of using signage as well as including check-in-materials at the event
It is always desirable for the users to identify and endorse the active tweeters
Create a twitter transcript after the event on a daily basis and let the people know how to access it
Try to make out the ways in which users can analyze the information that they have collected
This is how users can promote an event by means of using Twitter event hashtags.