How to use inherent Facebook features to increase interactivity?

Facebook is now so important for business people and enterprises that it is nowadays a rarity to find a business enterprise without a Facebook page that represents their brand. One of the main reasons is the interaction with the fans that will provide the companies to directly increase the visibility in their feeds by means of Facebook’s Edgerank. For achieving this, regular interaction with customers online is vital.

But how can you achieve this? Increased Interactivity is the only way forward and here are some tips that can increase user’s interaction in Facebook Pages.

EdgeRank

The important factor that will determine the EdgeRank for the brand is its weight. Weight helps the users in analyzing the type of the content that has been posted. It is often desirable that users always keep there content diverse. EdgeRank can be improved further by;

Including videos

Including Questions which will help in getting feedback

Make use of apps

Rewarding trusted friends

Always keep the brand’s Facebook page fresh

Reply to Comments

Replying to Comments can be considered as one of the important factors that will determine the success of our brand. A recent research found out that most of the customers will not do any business if the company fails to reply to their queries in the Facebook page.

It is expected that user of the brand page reply to the queries and providing them the details to contact which may include the e-mail as well as telephone number.

Acknowledge Mistakes through Facebook updates

There is nothing wrong in apologizing for the mistakes that happened with your brand. But try to keep it honest and brief. Always keep a sense of humor which will help you recover from any sort of demotivation.

It also has to be noted that you should never delete the negative comments, since if you are the person who engages with the fans regularly, and then they will be the first to defend you as well as your brand.

Monitor Facebook Analytics

This also can be a prime factor that can have direct influence on increasing interactivity in Facebook Pages.

Monitoring of analytics include

Understand the audience that the user have for their brand

Introspect yourself which area you need to improve yourself

Note the right timings

Classify the number of posts that get you the best interaction ratings

If the users follow these above mentioned steps in a disciplined way, their brand is sure to receive increased interaction for their respective brands in Facebook pages.