How to use LinkedIn group statistics for business development?

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LinkedIn Group Statistics is one of the latest features that have been launched by LinkedIn which comes with a lot of uses and advantages that vary from understanding whether a LinkedIn group is active or not to even generating business leads.

For accessing the Group Statistics of a LinkedIn group of a specific type. Users will have to

  • Choose the group that the users wish to analyze


  • Users will now have to select ‘More’ tab that is present at the top of the group navigation


  • Users will finally have to select the ‘Group Statistics’ option from the drop-down menu

Here are some ways by means of which users can increase their business from the LinkedIn Group Statistics.

Spend Time in appropriate Groups for establishing authority

How to use LinkedIn group statistics for business development?

  • Selecting the type of Group that can potentially play an important role in increasing the business of the user

    • If you are a person who is there to promote a product to the management consultants, then it is not preferable to spend and waste the time with a group that mainly deals with IT


  • If you are on the right group that deals with your business, then sooner or later, the users can gain authority and can refer the potential fellow group members to join your blog posts, e-books as well as webinars

Better target your LinkedIn Ads


  • Users can make use of LinkedIn Group Statistics to their own advantage by optimizing the LinkedIn ads


  • The ads are optimized by leveraging of the important data and thus maximizing the user’s spend


  • It is mainly based on the fact that active users are always on the lookout for the inclusion of users who spend more time on LinkedIn


  • Group Statistics helps in categorizing the people on the basis of city they work as well as the professional status of the person and the industry for which they work

Create Better Targeted LinkedIn Product Pages

  • LinkedIn Group Statistics feature helps in the best segmentation of the user’s product page on LinkedIn


  • Increases the possibilities of people visiting the users page to leads

Collecting Insights for Generating Leads Outside of LinkedIn

  • Choose the appropriate LinkedIn groups that can increase the prospects of the user’s business


  • Make use of those insights for promoting the marketing efforts of the user


  • It is desirable to develop a Google AdWords Campaign


  • Ensure that the social media updates that the users make is taking the international time zones in to consideration

This is how users can make use of LinkedIn Group Statistics for business development.

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