Looking to Grow on Instagram? OPPO's New Creator Program Offers Rewards, Mentorship, and More - How to Apply

If you're an aspiring content creator looking to grow your audience, OPPO's new LUMO Creator Program could be worth checking out.

Launched in partnership with Instagram, the initiative is designed to help creators gain visibility through monthly challenges, mentorship opportunities, certifications, and content amplification. The program is open to creators across India, with a particular focus on emerging talent and regional creators.

What Is the OPPO LUMO Creator Program?

The OPPO LUMO Creator Program is a creator-focused platform built around recurring Instagram challenges.

Instead of a one-time contest, the program will run throughout the year with new themes every month. Participants can create content around those themes and submit their entries through Instagram for a chance to be featured and rewarded.

According to OPPO, the goal is to help creators improve their storytelling skills while also giving them access to greater exposure.

How to Participate

Joining the program is fairly straightforward.

Step 1: Follow the Monthly Theme

Each month, OPPO will announce a new challenge theme focused on topics such as everyday moments, youth culture, and stories from across India.

Step 2: Create Your Content

Participants can create Instagram content that fits the announced theme. OPPO says originality, creativity, cultural relevance, and engagement will be important factors during evaluation.

Step 3: Post on Instagram

Once your content is ready, publish it on Instagram using the official contest hashtag associated with that month's challenge.

Step 4: Submit Before the Deadline

Entries must be submitted before the end of the month to be considered for that challenge cycle.

What Can Winners Get?

OPPO says creators will be recognized across multiple categories, including gold, silver, and bronze tiers.

Rewards may include:

• Cash prizes
• OPPO smartphones
• OPPO IoT products
• Content amplification opportunities
• Meta × OPPO certification

Top-performing creators could also receive broader exposure through global showcases organized under the program.

More Than Just a Contest

One of the more interesting parts of the initiative is the learning component.

Selected creators will get access to masterclasses, mentorship sessions, and expert-led discussions focused on content creation and audience growth. OPPO also plans to launch a vodcast featuring creators and industry professionals discussing trends and challenges in the digital creator space.

For newer creators, these opportunities could be just as valuable as the rewards themselves.