Apple users will be allowed to delete personal information from the company servers

Apple's move following the data leak outcry.

    Apple seems to be working on its privacy tools with a new Apple ID tool that will allow users to download all their personal information. The tool will also give users the authority to delete the information that's stored on Apple's servers.

    Apple users can now download and delete personal data from servers

     

    According to a report from Bloomberg, this tool is an attempt to put things in line with European Union's new General Data Protection Regulation that will come into effect starting May 25, where new privacy protection regulations for the internet users will be introduced.

    Apple will let users see what data has been stored on the servers and allow them to download everything or just specific items individually such as contacts, photos, calendar entries and others. The company will also allow users to completely delete their Apple IDs, which was earlier possible only by contacting the company.

    The new Apple ID site will commence proceedings in Europe in May ahead of the given deadline, while other countries will be able to use the new service in the coming months, though no specific time frame is provided.

    User's data privacy has become the talk of the town following the Cambridge Analytica revelations that involved collecting user data from Facebook with the consent of the users. Apple is trying to make the most of the situation by showcasing its work in this area.

    Following the whole Cambridge Analytica revelations and the data harvesting scandal, Facebook also announced that it will be shutting down its Partner Categories marketing product as the outcry over the recent data scandal swirls. The social media giant made the announcement in a post on the newsroom page, where it claims the move would "help improve people's privacy."

    The Partner Categories platform is powered by third-party data providers such as Epsilon, Acxiom, Experian, and helps the clients to target Facebook users for the promotion of their products.

     
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    "These third-party partners collect and model data from a variety of sources, like public records, loyalty card programs, surveys and independent data providers," says Facebook on its Partner Categories page. Facebook also notes that this is a very common practice but it's facing immense pressure to upgrade its security and data privacy of the users.

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