Google makes JPEG file size upto 35% smaller

In return, you will get faster websites


To overcome the internet speed problem, Google has developed a new open source image compression algorithm called Guetzli which reduces the JPEG size by about 35%. It also makes sure that image quality will not be affected and the images are compatible with existing web browsers and image editing applications.

Google makes JPEG file size upto 35% smaller


However, Guetzli takes a longer time to compress the image when compared with other solutions. But to get the higher quality image with a smaller size which in turn results in faster loading of websites, it is worth waiting longer. The reason behind this slowness is, Guetzli uses a psycho-visual model called "Butteraugliuce" to reduce file size, which approximates color perception and visual masking.

Check this example to get an idea of how this algorithm exactly works like:

Google makes JPEG file size upto 35% smaller

According to Google research, the compressed image file sizes are kept constant that human raters preferred their image instead of libjpeg produced images, though the libjpeg files were the same size or even slightly larger.

Google also has other projects to reduce web image sizes such Zopfli encoder which creates smaller PNG files and WebP, a new image format that supports both lossless and lossy compression. Guetzli is available for free on Github .

Web developers, graphic designers, and photographers can try this by themselves. For more information regarding its working, visit Google Research blog.

Most Read Articles
Best Mobiles in India

Read More About: google lg internet websites news

Best Phones

Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more