ASUS Launches New Vivobook AI Laptops in India Starting at ₹42,990

ASUS has added more devices to its AI PC portfolio in India, announcing the launch of the Vivobook S14 (M3407KA), Vivobook 14 (M1407KA), and refreshed versions of the Vivobook 15 (X1504VA) and Vivobook 14 (X1407CA).

AMD-Powered Vivobooks

At the core of the launch are the Vivobook S14 and Vivobook 14, both powered by up to an AMD Ryzen AI 7 350 processor paired with a 50 TOPS NPU for handling AI-driven tasks. ASUS says these laptops support Windows Copilot+ experiences out of the box and come with preloaded AI tools such as StoryCube and Windows Studio Effects.

The Vivobook S14 features a 14-inch OLED display with 95% DCI-P3 color gamut support, while the standard Vivobook 14 offers a 14-inch FHD+ IPS panel with TÜV Rheinland certification for reduced eye strain. Battery life is another focus point, with the S14 packing a 70Wh battery that the company claims can stretch up to 23 hours depending on usage.

Intel Refresh on the Side

Alongside the AMD models, ASUS also refreshed its Intel-powered Vivobook 15 and Vivobook 14. The new Vivobook 15 gets 13th Gen Intel Core processors, while the updated Vivobook 14 uses Intel Core Ultra (Series 2) chips. Both are built with portability in mind, offering slimmer chassis and lighter weights, and come in new finishes like Terra Cotta and Platinum Gold.

Pricing and Availability

The pricing in India is as follows:

• Vivobook 14 (M1407KA) – ₹65,990 (Amazon, ASUS E-shop)
• Vivobook S14 (M3407KA) – ₹75,990 (Amazon, ASUS E-shop)
• Vivobook 14 (X1407CA) – ₹42,990 (Flipkart, ASUS E-shop)
• Vivobook 15 (X1504VA) – ₹70,990 (Flipkart, ASUS E-shop)

All four models are available starting August 26 across e-commerce platforms and ASUS’s official online store.