I-Life Digital joins hands with Flipkart to foray in India

US-based ILife Digital Technology has announced its exclusive partnership with e-commerce platform Flipkart, to enter the Indian electronics market.

Meanwhile, the company is targeting first-time buyers and consumers in tier 1&2 cities by leveraging Flipkart's country-wide network.

The "ZED" series includes ZED Book 2-in-1 Detachable Laptop (in gold and grey), ZED Air laptop (in silver and grey) and ZED Air Pro (silver) ultra-slim notebook (the slimmest notebook in its category). These products, according to IDC, ruled the top spot in the entry-level notebook and tablet category last year in the META region. All the products are attractively priced in the Rs.10,000 -15,000 range.

I-Life Digital is a Miami-based leading hardware, software, services company dedicated to the research, design, marketing, sale and support of innovative products that enhance people's lives.

"We are excited to launch our products in India. Flipkart's unparalleled reach and service delivery made it a natural choice for our entry in the Indian market. We are happy to partner with Flipkart to bring world-class, yet affordable products for the Indian consumer who's bold and aspirational needs require an equally amazing product. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people's lives," Deepak Bhatia, ILife's Global Director for Sales and Marketing.

For after-sale service, ILife has signed up with F1 Info solutions & services, India's leading service provider in the country which will service more than 4500 pin codes within 40 km of service centers.

Hari Kumar, Flipkart's Senior Director - Electronics said, "We are excited to partner with iLife to launch its range of budget-smart laptops exclusively for the Indian market. We are confident that iLife's product proposition coupled with Flipkart unique capabilities to deliver the widest range of products seamlessly across the length and breadth of the country will go a long way. This would help in catering to the demands of the First Time Laptop buyers and thereby, grow the Laptop market."

On behalf of Microsoft, Ricardo Davila, WW LDP Lead said, "Microsoft congratulates ILife for their entry into India market, where we see tremendous opportunities for our Windows devices for growth. I-Life has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe India customers will enjoy the portfolio of devices I-Life offers with Genuine Windows"

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I-Life Digital is one of the largest computer manufacturers in the META region and one of the world's fastest-growing PC companies with the presence in 43 countries. I-Life won best 'Compete Partner for the Year 2017' award from Microsoft for innovation and excellence. The notebooks and tablets are powered by the latest Intel Atom Quad Core Processor mobile processors running on Windows 10 operating system with 2GB of DDR3L system memory, 32 GB storage, feature an Intel HD graphic display and up to 10-hour battery life. All products are designed to give the best Windows 10 experience and come with a 1-year warranty.