Desi handset maker, Micromax Informatics has announced two new laptops under its existing computer portfolio dubbed as Micromax Ignite in India today.
Priced at Rs. 18,990, the Micromax Ignite is will be available exclusively on Flipkart from July 25.
Talking about the specifications, the Micromax Ignite sports a 14-inch multi-touch IPS display with a resolution of 1366 x 768 pixels.
The so-called Ignite is powered by a quad-core Intel Pentium N3700 processor clocked at 1.6GHz under the hood. Meanwhile, this laptop comes with 4GB LPDDR3 RAM, 1TB hard drive with expandable option too.
Further, the Ignite comes shipped with Window 10 OS out of the box and 1MP HD webcam on the front. At last, the Micromax Ignite is powered by a 4500mAh battery under the hood.
Commenting on the launch Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, "The decision to foray into newer categories is sole basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market."
He further added, "While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high-performance, well-designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite."
Highlighting the relevance of this launch, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said, "Intel India is once again proud to collaborate with Micromax, as it launches devices powered by Intel Architecture, aimed at affordable computing. We have been a part of Micromax's 2in1 product journey, and will continue to work together to design products in sync with what the Indian consumers want. This focus on personal computing is an important part of Intel India's strategy to reach out to first-time users of the PC, based on the pillars of affordability, reliability, and ease of use."