It all started when the cellular division of the Motorola Inc. got separated and formed a new division called Motorola Mobility with more focused priorities on smartphones. Taking the same priorities few steps further towards developing more efficient products under the leadership of Google (now Lenovo), Motorola Mobility today stands as a best example as one of the companies which offers the best performance-hardware in a least possible price.
The company which started off with bestselling handsets like Moto Razr series back in 2004 now offers the best of the Android phones to the global market. But Motorola started making Android Phones only few years back in October 2009 with the launch of "Droid" series and that was the inception of the company's journey with Android.
Additionally, for the good, among the Android fans dispersed around the world, Google bought Motorola Mobility for $12.5 billion back in May 2012. This was the very first reason why the devices launched since then became a major hit in most of the markets. In fact, it is now considered close to Nexus as Motorola branded smartphones now get the Android updates first, obviously excluding the Nexus phones.
And even though it is no more under the guidance of Google, Motorola still retains Google's prudence. It is worth mentioning at this juncture that Motorola's most researched area - the Project Ara, was not the part of the deal when Google sold the company to Chinese smartphone maker Lenovo. If you are not aware, Project Ara is a concept and R&D study for a modular phone, which Google and Motorola had been working since couple of years. You can click here to now more about it.
Talking about why Motorola has now become one the most like brand in such a short time, there are ample reasons. And even with a very small range of Android phones in its portfolio at the moment, which consist of Moto X, Moto G and Moto E, Motorola has made a phenomenal mark in the history of Android hardware.
You can take a look at the sliders below to know how Motorola made its phones very popular in such a less time frame:
Maintenance of Price-Performance Ratio
One thing that you will find in the Phones built under the guidance of Google is that it comes with a sensible balance between the price and performance. This can be seen in the Google Nexus phones.
Motorola followed the same scheme under Google and thus the world got to see exceptional handsets like Moto X, which comes with an unbelievably cool voice assistant called "Ok Google" and heavily tweaked gesture controls. And it is priced just around Rs. 23,000. The Moto G and Moto E which come with the latest Android KitKat and more. All these three devices are the best examples that reveals balance between price and performance ratio of the handset.
Everything has been balanced to right degree when it comes to Motorola phones. Although it's not perfect but the best in the market. The Moto X, which is the only expensive phone from the company has an incredible hardware and it's worth the money. You get AMOLED display, Dual SIM and the most notable chip-maker in the market Qualcomm supplies the best SoCs to Motorola smartphones (MotoG and Moto E including). Moreover, one of the best choice that Motorola has made with its Moto phones is the battery capacity which has been reviewed as the best ones so far.
Choice Of Software
Needless to say, as all Motorola devices were build under the supervision of Google, latest Android KitKat version in inevitable. Thus even at the price of Rs. 6,999, Motorola is offering Moto E with the latest Android Kitkat OS.
Moreover, Moto Migrate feature which is there in all the Motorola devices is also one unique feature that will quench the need of the Android handset users. Besides that the company offers all basic features like gesture control (not in all), Voice Command (Only in Moto X), Durable build and above all customizable looks (swappable back panels and other variants like wood finish).
Very much like the adage goes "when in Rome, do as the Romans do", Motorola did exactly the same thing with its products. The company is offering a heavy hardware and software featuring products to a growing smartphone market.
It has offered the devices in such a price in such markets that it had all possible chances to win. Like for instance, Asian market is filled with Dual SIM phones and thus the company has offered the Dual SIM support to all its phones (except Mot X). Android KitKat was something which no other smartphone brand could offer in such a less price, Motorola did it.
Apart from all these aspects, other minute steps which brought Motorola under the high-voltage spot-light in India market are the choice of marketing campaign that highlights all the above mentioned points and its partnership with one of India's largest online shopping website Flipkart.
Despite being the mid-range smartphone maker, Motorola has already become a threat to the high-end Android product supplier like Samsung, LG, Sony and even HTC.