Airtel has launched it's new value added service, Re. 1 mobile video downloads. The video-on-demand service provides content from a catalog which offers vast selection of videos from movies, lifestyle, music, comedy to various others categories. The service is launched to expose more Airtel customers to the mobile internet experience.
Call toll-free number 52010, you will receive a WAP link of Re 1 Video Store in your SMS inbox. Hitting the link will take you to the Re 1 Video portal. Now follow the simple download process. You can also dial *121*33#, to receive the WAP link of the Re 1 Video Store in your SMS inbox. Again, hitting the link will take you to the portal. You can also simply type http://v.airtellive.com in your phone's web browser and follow the process to download.
You must have seen the Television Commercial of the service which shows a guy asking for Rs. 1 change from a taxi driver, who incidentally happens to be out of change. The passenger refuses to let go without the change. The taxy driver smartly removes his phone and shows a video of kareena kapoor dancing, which has been downloaded from the Re 1 Video portal. You can watch this add and an other one here.