More important, the iPhone 6 became the company's bestselling mobile device, despite being selling at a much higher price compared to the Galaxy S6, Samsung's most advance smartphone.
Apple's next major fall release, likely to be called the iPhone 7, promises to be better and powerful. As of now, the iPhone 7 is still a mystery.
From a large screen display to an all new design, here's a roundup of all of the rumours we've heard so far.
Two Models, Two Sizes
It is apparent from rumours that Apple will continue to offer two iPhones this year. Most rumours are pointing at a 4.7-inch variant with a superior screen resolution. Even though Apple's iPhone range is hugely popular, the company should come up with high resolution screen to stay competitive.
There's also a secret 5.5-inch phablet (dubbed, "iPhone 6s Plus"), which might have a QHD (2K resolution) display. Furthermore, Apple could take advantage of sapphire glass in the production of the iPhone 7, particularly as it has recently been included in the making of the Apple Watch.
iPhone 7 To Feature Curved Screen
The next-generation iPhone could have a curved display like the Samsung Galaxy S6 Edge. The patent, spotted by Pently Apple, could point to a curved or side-mounted display for the iPhone 7. The purported iPhone 7 design includes a flexible display that reaches all the way to the sides of the next-gen handset, and includes the ability to change the way it functions based on what the user is doing.
iPhone 7 May Support Superior Senses For DSLR Quality
If reports are to be believed, the iPhone 7's camera could give rival your DSLR camera. The Cupertino-based company recently has acquired LinX, a company that specializes in making exceptionally good, small camera modules, for an estimated $20 million. The firm's camera can also track depth, allowing for features such as post-shot refocusing and 3D modeling. An improved camera is obviously expected alongside other incredible features to the next iPhone.
Samsung To Make A9 Chipsets for iPhone 7
According to sources close to Bloomberg, Samsung will start producing the Apple A9 chipset at its Giheung plant but the timeline remains under tight wraps. The report went on to say that any additional orders additional orders will also go to Samsung's partner Globalfoundries.
It is likely that Apple will use its most advance chipset along with a 2 GB in the new iPhone 7 and iPhone 7 Plus.
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iPhone 7 Concept Borrows the Apple Watch Digital Crown
Antonio De Rosa, a designer by profession, has conceptualised the iPhone 7 in a completely different style. The concept rendering comes in from ConceptsiPhone on YouTube, and the result is actually damn pretty.
The designer seemed to be so impressed with the design of the Apple Watch, so much so that it carried over the Digital Crown to the iPhone. The digital crown - which houses the Touch ID sensor and also serves as the Home button. The concept is interesting, though, we still don't know whether Apple would like to implement the Digital Crown to the next-generation iPhone.
The iPhone 7 will feature the force touch technology seen on the Apple Watch. In addition, the new USB-C connectivity is also rumoured to be making way to the new iPhone 7. Of course, both iPhone 7 models will run iOS 9, which will be available for download later this year for all iOS users with compatible devices.
Price and Release Date
Apple is expected to unveil the iPhone 7 and iPhone 7 Plus this fall. The upcoming device is expected to go official at Apple's September event. The iPhone 7 with 32GB storage will start at Rs. 56,000, the 64GB will cost Rs. 61,000, and the 128GB version will cost Rs. 66,000. Meanwhile, the larger iPhone 7 Plus will start at Rs.65,000 for the 32GB version, while the 64GB model costs Rs. 70,000, and the 128GB model costs Rs.75,000.