Apple iPhone Outpowers Xiaomi's Smartphone Market Share: Survey

Apple is strengthening its foothold in China's smartphone market with a latest survey pointing towards a rise in the company's market share from December 2014 to February 2015.

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In urban China the iPhone 6 has done very well indeed, it turns out. According to Kantar Worldpanel Com Tech, sales of Apple mobile devices have reached an all-time high, capturing 27.6 of the market in the three months to March 2015.

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That's a gain of 9.7 percentage points, compared to the 17.9 per cent market share Apple had at the same stage last year, Kantar reports.

"There has been a strong appetite for Apple's products in urban China seen since the launch of the iPhone 6 and 6 Plus and this has continued into Chinese New Year," Kantar researcher Carolina Milanesi said in a statement.

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Meanwhile, Android has shed market share at a fairly alarming rate, and is now sitting at 50.6 per cent of the market, down from 58.6 per cent in the three months to March 2014.

Apple has been cautious in developing products which could be touted 'cheaper,' Xiaomi on the other hand has focussed equally on offering devices which are affordable yet are feature-laden.