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With the arrival of the iPhone 5C, its predecessor, the iPhone 5, is now obsolete. And by calling the 5C a replacement for the iPhone 5, Apple has confirmed that it will no longer produce the smartphone that it launched back in 2012.
So some of you are wondering if Apple will reduce the price of iPhone 5's to clear their stock, right? But an inside source from Apple has informed GizBot that the company will not be offering any discounts on the obsolete model. In fact, the source added that Apple will be able to sell it's entire stock of the iPhone 5, well ahead of the iPhone 5C launch in the country, which should be in a month's time.
We're surprised that Apple believes that Indian consumers would actually buy the iPhone 5 without a discount despite the phone's obsoleteness. Online retailers and brick and mortar stores will retain the iPhone 5's current price tag, which retails at about Rs. 44,000. Given the iPhone 5C's contract based pricing abroad, analysts believe that the iPhone 5C will retail at around Rs. 35,000 when it is launched in India, allowing it to be much cheaper than the iPhone 5.
In the end of the day, Apple has managed to keep its premium tag intact by refraining to enter lower price brands with its smartphones. Usually, when a newer model comes in, the previous iPhone becomes cheaper. However, this time, it looks as thought Apple has other plans for the Indian market.
The iPhone 5C's success in India will depend on its pricing. If the company doesn't leave a big enough price gap between its 5S and 5C models, then consumers might just spend a little extra and go for the more premium variant of the two.