Apple Planning on 'Enormous' iPhone Upgrade Event This Week

By Prarthito

Apple's plans of offering the best hardware and software deal money can buy seems well on its way with Apple regularly updating its iOS operating system. However, new reports are now claiming that there's more to Apple's plans than it usually meets the eye, and a bit of it will be for show this week.

According to reports, Apple is said to be planning on a an "enormous" iPhone-related event in its stores this week so as to boost sales of its devices, as revealed by insiders with a knowledge of it.

Apple Planning on 'Enormous' iPhone Upgrade Event This Week


Image Courtesy: Apple

The source with the knowledge of the subject revealed that starting May 8, Apple will get in touch with upgrade-eligible iPhone users with older iPhone models via email to come into their local Apple Store to update to a new iPhone 5s or iPhone 5c.

This upcoming event is set to be held in multiple states across the United States, with Apple also being said to be preparing for a massive number of visitors to its stores "on the levels of traffic driven to stores for new product debuts," 9To5Mac says.

Recommended: Microsoft To Launch "Snap Attack" Word Puzzle Game for Windows Phone Devices Today

Also according to the source, Apple will brief Apple Retail management on the initiative tomorrow. "Additionally, Apple is said to be readying various other new marketing and sales initiatives to improve the sales of the iPhone in its retail stores," it says.

"This program blends nicely with Apple's Apple Store-based iPhone hardware trade-in program, which allows customers to turn-in older iPhone models to purchase a new model at a discounted price," the report further adds.

Recommended: Samsung Galaxy S5 Copper Gold Variant Now Available in India With Offers Worth Rs 5,000

"Apple, in recent weeks, has increased the buyback prices for iPhones in its trade-in-program, according to a source."


As of now, Apple has already reported on record iPhone sales for Q2 2014.

Most Read Articles
Best Mobiles in India

Best Phones

Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more