Apple Wants You To Buy iPhone, Watch And Mac Online: Report

Apple Watch is going to hit the shelves very soon but to pick up one from an actual brick and mortar retail store shelf can be a challenging task in itself.

Apple Wants You To Buy iPhone, Watch And Mac Online: Report

Apple has acknowledged the pain of a consumer standing in line for days to purchase an Apple product.

As a result the company's retail head Angela Ahrendts has sent a circular to all the stores in accordance to which the staff will suggest buyers to use the online platform to buy the Apple Watch and the 12-inch MacBook.

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According to a report by 9to5Mac, the memo also declares that the retail outlets will not harbour a lot of stock which again is a move to divert the crowds from physical stores to online stores.

The MacBook 12-inch will launch this Friday whereas the Apple Watch will follow two weeks later. The waiting-in-line process has become something customary before the launch of a major product from Apple.

Apple Wants You To Buy iPhone, Watch And Mac Online: Report

People set up tents and sleeping bags in an attempt to purchase the product as soon as possible and Ahrendts is aware that a shift to online stores will require a significant change in mind-set of the consumer.

Apple is trying to make the buying process more smooth and feasible for the consumer by promoting the online platform but that will require an infrastructural change in Apple's logistics and operations.

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The company also seems to be confident about the massive turn out of consumers which is not wrong considering the record sales it has achieved recently with the iPhone 6 and 6 Plus.

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