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Blackberry must have had an epiphany after they launched the classy but overpriced BlackBerry Q10. Despite the handset was awaited by most, it didn't have a positive reception and the Canadian manufacturer saw the results in an immediate downfall in their shares. Thus, the epiphany was probably about coming up with a lesser priced device.
Now an alleged photos of the BlackBerry 9720 phone have popped up online. Chances are that, this device could get 4 million lost subscribers of BlackBerry back to them. The gallery of images of the rumored BlackBerry 9720 was actually posted on a Thai BlackBerry Club website. BlackBerry 9720 in these alleged images reveal the traditional QWERTY keypad. From the images it is clear that this device will come with a camera accompanied by a LED flash and a dedicated BBM shortcut key.
The publication further states that the handset would come with a BlackBerry OS 7.1, which without any doubts means that it is targeted towards the emerging market, instead of the latest BB 10. One of the publications also reported that it would come with a 480x360 pixel screen and 3G support. Thus, it is probably expected to come at a low price compared to the recent ones that failed the company.
Although, there is a very vague information regarding the specs and other features incorporated in the recently leaked BlackBerry 9720, it is sure that this time BlackBerry doesn't want to take any chances.
BlackBerry has been struggling to come across to the other side of the competition in the market where Apple's iOS and Android are still having a monumental growth from market perspective. Although, BlackBerry 10 OS was one thing that was highly expected to make the BlackBerry market lush with demand, it just didn't work out. And to be more analytical, BlackBerry devices with BB 7 OS actually generates more sales compared to the new ones. However, BlackBerry Q10's failure could be analyzed looking at its price and it's features and comparing it to iOS and Android devices. Obviously both perspective has contributed to the $84 million net loss and a 4 million lost subscribers of BlackBerry.
However, BlackBerry may have a chance to garner its market shares and recollect its users with this BlackBerry 9720.
Here below in the slides are a number of leaked images of the device: