BlackBerry is Aggressively Targeting Enterprise Customers in India: CEO John Chen

By Vivek

| Published: Monday, October 27, 2014, 9:31 [IST]

Canadian handset maker BlackBerry believes it is "well-positioned" for the multi-billion dollar Indian enterprise market armed with smartphones across multiple price points and end-to-end mobility solutions.

BlackBerry is Aggressively Targeting Enterprise Customers in India

"Today, BlackBerry offers an unparalleled global infrastructure, a combination of assets that deliver security at every level and across multiple platforms and an array of value-added services like BBM.

"We see great opportunities ahead of us, and BlackBerry has an aggressive plan to continue to lead the enterprise mobility market," BlackBerry Executive Chairman and CEO John Chen told PTI.

The Waterloo (Ontario)-headquartered firm is the clear leader in this market, with the most secure devices, software, servers and network, he added.

On the Indian market, he said: "We are also well-positioned to provide our enterprise customers with the best, most secure end-to-end enterprise mobility solutions.

"We've also seen several new wins in the Indian market this year, including Indiabulls, Nishith Desai Associates, ITC, AZB & Partners, Bharucha & Partners, and are confident this momentum will continue".

Chen said BlackBerry is aggressively targeting enterprise customers in India.

"In India specifically, we are aggressively targeting large, mid-level and small businesses alike. Late last year, we announced the opening of BlackBerry Enterprise Solutions (BES) Centres in Mumbai and Gurgaon as part of our focus on the enterprise mobility market," he added.

These centres will cater to the needs of the enterprise customers and provide them with a walk-in experience of BlackBerry's robust enterprise mobility management solutions, including BES10, Chen said.

"BlackBerry has a strong base in India, and we are continuing to build share in this priority market by listening to our customers and delivering the devices and mobile solutions they want," he added.

For the quarter ended August 30, 2014, BlackBerry posted revenue of USD 916 million with about 46 per cent coming from the hardware business, 46 per cent from services and 8 per cent from software and other revenue.

The firm said since launch of the EZ Pass migration programme in March 2014, 3.4 million new BlackBerry Enterprise Service 10 (BES10) clients access licenses have been claimed by customers worldwide.

More than 840,000 of these licenses have been traded from competitors' Mobile Device Management platforms.

PTI