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BlackBerry, formerly Research in Motion (RIM), is taking an extra interest with developer community. The company, who recently announced the coming of BlackBerry 10 mobile OS in the crowded smartphone market, has now successfully shifted tons of BB Z10 in its homeland.
The Canada-based company is satisfied with the response got from consumers and most importantly from developers. Last year, the company did an exercise by organizing - BlackBerry Jam, an event ending up developing plethora of apps from every nook and corner of the world. The developers - meet was organized to garner then unofficial BlackBerry 10 mobile OS.
To make developers built apps from new jeweled OS, the company made a point to distribute free Dev Alpha A and Dev Alpha B smartphones. Both were touch screen enabled phones and resemble to now launch - BlackBerry Z10.
After the announcement of BlackBerry 10 powered - BB Z10 and BB Q10, the company goes official with QWERTY keypad fitted - Dev Alpha C. These ‘raw handset' designs are complete in every possible manner- the difference being that they are not polished as the retail unit. They are meant for hard testing and developing content such as - apps, games and to solve compatibility issues.
The Dev Alpha C resembles similar to recently announced BlackBerry Q10. The final release of Q10 is pegged at around March end or April first week (depending upon the country). So, it makes sense to distribute developers' edition handsets before the anticipated availability of BB Q10.
In the arena of full touch screen dominated smartphones - what makes BlackBerry to pursue with QWERTY keypad based phones. Well, the BB Q10 is equipped with a 3.1-inch touch screen with a resolution of 720 x 720 pixels. It has a standard QWERTY keypad, similar to, company's hit - BlackBerry Bold. Many analysts are asking this question again and again. Is there any need to launch' Touch & Type ‘phone in 2013. Nokia, though, promotes (because of its dependency) its - Asha range with much pride. The company includes ‘Asha' range under smartphone category, but actually the series still signify - Feature rich phones - not smartphones.
BlackBerry believes that they want to give QWERTY experience because consumers want them to include. BlackBerry 10 is fully functional OS; that supports full touch experience. As of now, as many as 70,000 apps are available on BlackBerry 10 mobile OS.