Although, the Canadian QWERTY smartphone maker BlackBerry has tried several times to nurture a healthy eco-system around its BB 10 platform in the past, it apparently did not have much impact on the company's gradually resorting reputation.
Now the company has announced its latest step towards enriching the experience of the BB10 users by inking a pack with Amazon Appstore, which now brings Android applications bit closer to BlackBerry 10 users. However, the integration will be launched as a part of BlackBerry 10.3 operating system, which is set to be released later this year.
In the past, the company already tried to offer Android runtime. Also the company allowed to the port Android applications and bring it to the BlackBerry application store. Moreover, users were also enabled to sideload APK files directly.
Hopefully the latest Amazon Appstore and Blackberry's partnership could resolve the issue once and for all. "Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises," said BlackBerry Executive Chairman and CEO John Chen.
"We've heard your appeals for access to more applications for your BlackBerry 10 device and we are delivering. We have announced a licensing agreement for the Amazon Appstore to bring more than 200,000 Android apps to you this fall when the BlackBerry 10.3 operating system launches," noted BlackBerry in a blog post.
With the introduction of the Amazon Appstore, BlackBerry 10 device users will have access to over 240,000 Android applications already available on the store.