BlackBerry Partners With Idea to Offer 1GB Data Plan To BB7 Device Users

By Vivek

BlackBerry in association with Idea Cellular has announced a special offer on 1GB data plan for its customers using Idea postpaid connections. Thus, Idea users with BlackBerry OS 7 devices can now avail BIS 1GB of 2G plan at just Rs. 83 per month, with an annual rental plan of Rs. 999 with extra taxes.

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BlackBerry Partners With Idea to Offer 1GB Data Plan To BB7 Device Use


This scheme on BlackBerry is in line with the company's commitment towards the Indian market to help the brand reach out to a wider base of potential customers using Blackberry touch and QWERTY OS 7 devices and drive greater adoption.

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BlackBerry smartphones with DataSmart technology enable up to two times more web browsing, four times more email and two times more social networking with fixed data plan. Consumers and enterprise users can avail this special offer for faster browsing, messaging and mails enabling them to experience enhanced, productivity and collaboration on the go.

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Ashish Gupta, Director - Carrier Sales, BlackBerry, India said "BlackBerry currently has some of the strongest and most robust enterprise services and solutions in the market having transitioned from the ‘push mail' image. BlackBerry Enterprise Server (BES), BES Express, BES 10, BlackBerry Balance and Enterprise Instant Messaging are some of our key services/solutions specifically designed for the enterprise segment. This offer is specially designed to deliver these benefits not only to consumer but also enterprise users."

Commenting on the offer, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "With increasing adoption of smartphones amongst the Idea user base, we are constantly innovating to offer affordable, customised and relevant data plans for our mobile internet users. The new 1GB annual data plan will offer more value and convenience to BlackBerry OS7 users on the Idea network."


To activate the plan, Idea user just needs to SMS ‘ACT999ARP' to 12345. The offer is available to all Idea postpaid users on BlackBerry OS7 devices.

BlackBerry with Gold Standards in Enterprise mobility aims to address the fast growing mobility needs of enterprises. This offer looks at benefiting SME's and Enterprises, specifically for those users who roam overseas frequently and constantly use their BlackBerry device for mails, messaging and browsing.

Also do watch the unboxing video of BlackBerry Z3 handset below:

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