When Thorsten Heins, CEO, BlackBerry, launched BBZ10 recently, it was a moment of joy. After all, the ailing company just announced a brand new mobile operating system. It was not a small thing; pride and satisfaction could be seen at the backstage. So, finally, BlackBerry is still the same old company with a brand new mobile OS. The response so far, has been largely on an average side. The company managed to register record pre-orders in Canada and United Kingdom.
Coming on to the other side of the hedge, India is one of the crucial country for the Canada-based company. The company has decent 12 per cent market share. On February 24, BlackBerry, is holding a press conference in India on February 25, where BlackBerry Z10 will finally arrive on the Indian shores.
Well, following on the same lines, it is very important to know, whether, BlackBerry Z10 is just a gimmick or it is really a device with a style quotient? Gizbot has come up with this feature to provide a glimpse of other handsets by different manufacturers battling for the same pie with newly launched Z10. So, let's get into the mood.
BlackBerry 10 - The Battleground is Open
If you are using a BlackBerry 7 device, you need to reserve some time for the new BB10. It's different and better than BB7, to be precise. The OS is meant to be running on full touch devices. A good look at the BB10 device, gives you solace. Why?
The OS has good feeling of iOS - minimalism yet simple in approach. The first thing you notice is how efficient is the built in lockscreen. Your notifications and camera app, is what makes BB10 lockscreen. When you swipe the screen upwards, gives you a passage to Home screen.
You will find contacts, BBM, apps among others. Like, Android or iOS, you can customize icons and even make separate folders for the select group of apps. The BB10 is built around ‘Frames'. The OS can support up to eight frames at a time. Basically, your recently used apps or web pages can be simultaneously showed in small windows. Only four frames can be fitted on a screen, at a time.
The user interface (UI), is simple and stylish. At the bottom of the home screen, you will notice call, search and camera app links. Let's talk about the BlackBerry Hub. The hub is your universe.
From recent phone calls, dialed number to Facebook/Twitter messages, everything will meet up at one centre stage. By far, this is what makes the BB10, a great companion. The BB10 keyboard is insanely the best. No sluggishness can be found and spacing in between the keys makes its worthy. The stock browser is far better than Android browser, to be precise. Fast loading of web pages, is what matters for most users.
The OS comes with a catalog of 70,000 apps. Sound delicious to any ears. The most important thing that makes it not worthy is the thin selection of quality apps. Many renowned apps are still not available in the BlackBerry App world.
BlackBerry Z10 - A Smartphone with a Difference..Really?
The BBZ10 is coming soon to India. How is the handset? Is it an iPhone 5 killer? The answer to this question will be best answered by consumers itself. Coming on to the expert comments, the BlackBerry Z10 shares similarity with the current generation iPhone. While Apple uses aluminum casing to craft its iDevices, BlackBerry has gone for plastic - rubbery design.
Stuffed with a 4.2-inch display with resolution of 1280 X 768 pixels, 2GB of RAM, 16GB of internal storage ( expandable via micro SD cards), 1.5Ghz Qualcomm Dual Core processor , an 8-mega pixel rear camera with Auto Focus and LED Flash and 2-mega pixels front facing camera, Wi-Fi, 3G and 1800mAh battery. Fortunately, the battery is user replaceable.
Over all the specs are pretty decent and it could be seen as a threat to rival competitors. Well, the BB Z10 is not a big threat to the iPhone 5 or Samsung Galaxy S3. The biggest selling point of the device is the bundled mobile operating system - BB 10. The BlackBerry Z10 is expected to sell under Rs. 40,000, but one online retailer is taking pre-order at a much higher price.
The BlackBerry Z10 is primarily targets enterprise class. The company's main concern is to pull back its core BB audience from so -called Apple Fanboys. It would be quite a rigorous task because most of the corporate has already moved from BlackBerry or planning to shift to Apple citing security reasons.
Well, at the higher end, BlackBerry Z10 has to face competition from the Samsung Note 2 and iPhone 5. Both the handsets are targeted for work and pleasure. It would be interesting to see whether the BBZ10 has guts to get messed up with the iPhone 5.