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After battling hard against the market best sellers, now to regain its market share, looks like the struggling Canadian maker BlackBerry has been forced to reduce retail pricing of BlackBerry Z10 in India. Originally launched in February earlier this year at Rs 43,490, the BlackBerry Z10 will be now available at Rs 29,999 for a limited period of time.
BlackBerry hasn't stated any particular reason for such drastic move. In fact, BlackBerry India is saying that the reduced price is part of festive offer, planned ahead of festive season. It's been seven months passed by, since the coming of BlackBerry Z10 in the Indian market.
Until today, BlackBerry India hasn't bothered to speak about combined sales of flagship BlackBerry Z10 and Q10. BlackBerry's quietness is enough to prove that sales have been flat till now.
Since past few days, the BlackBerry Z10 has been retailing at Rs. 34,000. When BlackBerry India launched Z10 in India; the retail price was priced Rs. 2000 less, when compared to Apple iPhone 5.
The biggest failure of BlackBerry Z10 in the Indian market is directly linked to pathetic performance of the company at a global level. Again, we cannot ignore the high price of BlackBerry Z10 that failed to ‘Wow "Indian enterprise market. Another possible reason, why BB Z10 failed in India, is due to the lack of interest shown by ardent BlackBerry users. In fact, many of them are already using iPhone as their main handset, thus led to slow adoption of BlackBerry 10 OS.
We're sure BlackBerry must have got red signal, after launching expensive BB Z10. BlackBerry's unapologetic attitude was shown, at the launch of BlackBerry Q10, if Indian retail price are to be taken in consideration. Early reviews had already panned the pricing. Nonetheless, BlackBerry is still aiming to be a premium player and in the coming days we're expecting a launch of Z30, a 5-inch phablet in the Indian market.
According to a latest report by IDC India, BlackBerry's share in the Indian smartphone market dropped to 2% in the April-June quarter from 7% a year earlier, while overall smartphone sales are growing over 50% annually.
If you still fantasize about BlackBerry devices, then check out highlighted specifications of BlackBerry Z10 once before finalizing your dream handset.
The BlackBerry Z10 comes with a BlackBerry Z10 comes with a 4.2-inch display having a resolution of 1280 x 768 pixel. It is powered by a 1.5GHz dual-core processor coupled with 2GB of RAM and 16GB of ROM (supports expandable memory). There's an 8MP rear camera and a 2MP front camera. Other connectivity options include: HDMI port, Wi-Fi, Bluetooth, NFC, 3G and a removable 1,800 mAh battery.