If you think all's well and going swimmingly for Canadian handset maker BlackBerry in recent times, then you couldn't be wrong enough. Needless to say, we are now past an age where BlackBerry, overnight, became one of the sought after companies.
If you recall properly, even a few years back BlackBerry became the top choice in handsets. And if you remember, nearly everyone was willing to pay up to own a handset that was made by the company. However, those were the times before the likes of Android and iOS came to town.
Fast forward 2014, the company is having issues even to stay afloat in the market that's has reached new levels of competition in the last couple of years. And it's understandable by the way both Android and iOS (especially Android) has taken over the market.
Of course, it isn't that BlackBerry didn't have its moments. But it never did good work to set the ball rolling for itself. For instance, there was a hope that the new BlackBerry 10 platform and devices based on it would help the company write a whole new chapter on its comeback. But over the moon pricing became the main factor in the company's slump this time around.
To be perfectly frank, there are very less BlackBerry loyalists left in the modern day context. Everyone wants to own an Android since the concept of less cost for more holds quite dearly. But if going by whatever we have seen from the new BlackBerry Z3, good days may still emerge out of nowhere.
We have a review unit of the device alongside us that BlackBerry sent over. Personally, we were taken aback by the aesthetic feel of the handset, but could we recommend the handset? What does the fine lines say? We take a closer look at a detailed review for the handset.
BlackBerry Z3 Review: Form Factor and Operating System
Before jumping into the review, let us start by saying that BlackBerry may have not been on top of news, but the company does know how to make a good looking handset. The Z3 looks quite good and feels great in hand.
The handset, taking a look at the numbers behind it, sports a 5-inch display that offers 540 x 960 pixels. However, the device does fall in the massy class as it weighs in at 164g. The device's dimensions measure up to 140 x 72.8 x 9.3 mm and offer 220 ppi. But that's just the numbers.
Heading back to the topic in hand, the Z3 looks absolutely stunning. And while the the device is currently available in a black avatar, it should also be made available in black color. The front of the device is made up of glass and you won't find much bezel offering for the handset.
The back side of the phone is made up of soft plastic with the well-known BB logo in the middle. The device's camera and flash are in the top-left corner of the rear, something we have already seen in the previously released BlackBerry Z10.
There's a plastic flap on the phone that covers the SIM and microSD card slots, while the power button is placed towards the top of the left edge. The handset's volume rockers and voice command shortcut buttons are placed just below it.
Apart from that, there's the Micro-USB port on the bottom and 3.5mm headset port at the top. The Z3, however, doesn't sport a mini-HDMI port. And while that may not be that big a deal for many, it does indeed set the device apart from its other higher-end counterparts.
However, the device's main attraction remains with the new BlackBerry 10 OS. The Z3 comes running the version 10.2.1 which is much improved and revamped over the version that originally shipped with the Z10.
It goes without saying that the phone is quite physically similar to more or less the other touchscreen smartphones out there in the market. However, take note that the BlackBerry OS might take a bit of time before you finally get used to it. And that falls true even for users of older BlackBerry devices.
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