Exclusive: Asus ZenFone Series Coming To India in Late Q2 2014

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Taiwanese giant Asus, best known for its Nexus and FonePad range of tablets, is all set to enter Indian handset market in the end of Q2 of this year, a senior official over at Asus told GizBot.

Originally introduced at the CES 2014, the Asus ZenFone series powered by Intel will finally make its way into India during the June/ July time frame. The latest ZenFone series was first launched in Taiwan and China earlier this year, with the company also announcing that the Intel-powered Android handsets will be made available in Indonesia, Singapore, Malaysia and Vietnam.

Speaking exclusively to GizBot, Peter Chang, Regional Head - South Asia & India Manager System Business Group - ASUS, revealed that the company will launch the ZenFone series in the end of Q2 or in the beginning of Q3.

"We've have a plan to launch in India. Our target is to launch it in the end of Q2 to begin with Q3, so but the detailed launch will be shared at a later stage. We'll launch the whole series not only one".

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Exclusive: Asus ZenFone Series Coming To India in Late Q2 2014

This is the first time the company has openly talked about its plans to launch the Intel-powered Android smartphones into Indian market, although Asus has not publicly released any information in respect to pricing.

As mentioned previously, Asus first launched the ZenFone 4, ZenFone 5 and ZenFone 6 at this year's CES 2014. The Intel-powered ZenFone series, which includes handsets ranging from 4-inch to 6-inch screen sizes, comes at affordable price range. The low-end Android phones are targeted at Asian markets.

The 4-inch model features a dual-core 1.2GHz Intel Atom Z2520 processor and 1GB of RAM. It also features a 5-megapixel rear-facing camera and a 0.3-megapoixel front-facing shooter.

The 5-inch model has a 720p HD display and incorporates a 2GHz dual-core Intel Atom Z2580 processor, backed by 1GB of RAM. There's an 8-megapixel rear camera and a 2-megapixel front facing shooter.

The high-end ZenFone 6 incorporates similar processor to that of the 5-inch model, but the camera has been revamped to 13-megapixel (rear-facing) and a 2-megapixel (front-facing).

The ZenFone series runs Android 4.3 Jelly Bean with Asus's native User interface (ZenUI) layer on top of it.

Meanwhile, Asus recently launched the Fonepad 7 Dual SIM 3G-VoiceCalling tablet in India at Rs. 12,999.

Stay tuned to GizBot for more updates!

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