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Last weekend, on Saturday at an event in Bangalore, Celkon unveiled its latest smartphone running on Android KitKat OS called the Signature Two A500. Priced at an affordable price of Rs. 5,999, Celkon Signature Two A500 was unveiled by Bollywood actress Tamanna Bhatia who has now been the company's brand ambassador for the fourth year in a row.
At the event, GizBot got a chance to interactive with the head company officials and it was informed Celkon is working on a Windows Phone 8.1 handset.
The company representative who choose to remain anonymous told GizBot, "It's not only the Android eco-system that we wish to dwell on. We also want to explore the Windows Phone platform."
"Also, we are working on building a new UI for our upcoming smartphone range." Apart from that the big thing is the fact that Celkon wants to be the category leader in low-end smartphone segment by providing unique and advanced level features to this segment users.
We're also informed that Celkon plans to launch the Windows Phone device by the end of August 2014 and he confirmed that it will be priced lesser than Rs. 10,000. However, apart from that he didn't reveal anything else about the phone.
Since there are hardly any players in the Indian market as far as the Windows Phone devices are concerned, Celkon's move of coming up with one such device might help the company to strengthen its foothold in the market.
Regarding the company's low-end smartphones' popularity, Y. Pradeep, Head-Digital Management, Celkon Mobiles told GizBot that the A35K (the cheapest KitKat Phone in the country), which was launched last month has been selling even better in other markets like Zimbabwe and the company holds some aggressive strategies to steal the market share in India from competing brands like Swipe, Spice and others.
Stay tuned to GizBot for more exclusive updates!