OnePlus: Breaking boundaries of a conventional smartphone brand

It was in the winter of 2013 that OnePlus brand was first unveiled to the world. Unlike most smartphone manufacturers that just want to sell their products to earn profits, the goal for OnePlus was to become a respected, global smartphone brand that stood out as a disruptive leader in this hyper-competitive space. In this race, the challenges were to be faced by a team of dreamers working to build something that they themselves would want to use.

OnePlus was not alone in this attempt to disrupt the market and improve on the status quo. The brand met many like-minded people around the globe with the same dream and vision to do things differently, build things that give purpose to our technology in making this world a better place than ever. One such visionary is Peter Vesterbacka, the man behind the most loved mobile game, Angry Birds.

In his 20 years journey as startup consultant, Peter has faced many challenges and can relate with OnePlus. In this short video by OnePlus, Peter talks about how the brand is an integral part of his success and his every day routine.

Peter's journey is as inspiring as OnePlus'- full of the challenges that a startup is destined to face in its early days. OnePlus was also criticized at first by the industry and people, but that did not let the brand deviate from its path to achieve new milestones.

Peter uses OnePlus devices as they let him test his gaming products to the fullest. The best-in-class speed and efficiency of OnePlus' devices combined with pixel-popping displays allow Peter to evaluate his work to offer better in-game experiences to end users. Peter is also an avid traveler and uses two of his SIM cards at a time on his OnePlus handset, which helps him maintain the perfect work-life balance.

Like Peter Vesterbacka, there are many more names in the list that believe in OnePlus' ideology of 'Never Settle'. We will come up with more stories in the coming days to give you an insight of the exciting lives of young and motivated CEOs of some of the world's most ambitious startups, just like OnePlus.

As a mobile brand, OnePlus is focused to build beautifully designed devices of the highest quality, because the company believes that its users would 'Never Settle' for anything less.OnePlus' core focus has always been the product and the value it provides for customers. We have seen and experienced this with the company's product line-up till date and expect the same from its much-awaited upcoming flagship - the OnePlus 6.