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Reports are rife that tech giant HP is in plans to re-enter the smartphone arena with a new device which is claimed to offer a "differentiated experience" to consumers.
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HP Senior Director Consumer PC and Media Tablets Asia Pacific Yam Su Yin told PTI that the company is looking to focus on all segments including tablet PCs, notebook PCs and all-in-ones. Yin has however, not provided any timeline details regarding the new devices.
When asked if the smartphone was in works, Yin replied "The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game."
Back in April 2010, HP bought American smartphone manufacturer Plam for $ 1.2 billion. HP planed to really push WebOS a new smartphone ecosystem that was developed by Palm in 2009. Unfortunately the OS failed to take off.
According to IDC, smartphone shipments are expected to grow 32.7 % year-on-year reaching 958.8 million units in 2013, up from 722.5 million units shipped last year.
It also expects 2013 to mark the first year when smartphone shipments would surpass those of feature phones, accounting for 52.2 % of total mobile phone shipments worldwide.
Emerging markets are forecast to account for 64.8 % of all smartphones shipped during 2013, up from 43.1 percent in 2010.
Once HP re-enters the smartphone market it will be going up against players like Apple and Samsung, which together have more than 50 % share of the global smartphone market.
Once it re-enters the smartphone segment, HP will have to compete with category leaders like Apple and Samsung, which together have more than 50 percent share of the global smartphone market.
HP will be stepping in to the smartphone arena during a time where the competition is going to be cut-throat, is it too late for the company to capture the market? Yin said "Being late you have to create a different set of proposition. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience."
Reportedly, fallowing the failure of the webOS, the company is expected to make jump to Android platform, which is pretty much the most adopted mobile OS in the world.
HP is not the only company betting big on smartphones. Computer makers Lenovo and Dell were also seen launching new smartphones. Q4 of 2013 looks interesting, this is the time where several highly expected smartphones like the Moto X, Sony Honami, Nokia EOS, amongst others, should be up on retail stores across the world. Well, HP will need to bring something unique to compete against devices such as these.