Huawei Ascend to New Heights: Brand Awareness Campaign Marks Top Spot

By: Gizbot Bureau

Apple's iPhone has now become the second largest smartphone in terms of revenue in India. It is also seen that the smartphone stands fifth in terms of volume. Apple has pushed down Blackberry and Samsung, the No.1 phone maker. Revenue of Apple in the last quarter of 2012 rose to a greater extent in the Indian market, and experts say it is no small feat for a company which considered Indian market with lesser priority.

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Huawei Ascend to New Heights: Brand Awareness Campaign Marks Top Spot

The reports from IDC's Asia-Pacific Mobile Phone Tracker will be made available sometime later this week, and it will show Apple gaining a market share of 15.6%. This is something higher compared to the company's share of 3.9% in the previous quarter. With this growth in Apple's market share, the market gap between Samsung and Apple had narrowed. However, it is still behind Samsung's 38.8% market share, but managed to race ahead of Blackberry which has a market share of 6%.

It is seen that Apple's sales volume had grown up three times and is placed at the fifth spot behind Samsung, Nokia, Sony and Micromax. The company has seen a four-time increase in shipping last quarter. The company is now expecting big numbers this quarter.

According to analysts, January-March quarter will see the gap narrowing further between Samsung and Apple. The IDC data suggests Samsung is still the market leader, although its market share fell by 12% and there was a decrease in shipment compared to the preceding quarter. Samsung is unfazed by Apple's sudden growth in India and says it is looking further to consolidating its market leadership.

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