Huawei and service provider MetroPCS are trying to lure customers through aesthetics in US market. M835 is already in the market, but MetroPCS has launched the Huawei M835 Tokidoki edition. Yes, you've heard right, it's Tokidoki, and is designed by the Tokidoki cult apparel brand of Los Angeles.
Huawei M835 special edition phone features some artistic graphics added to the back of the smartphone. These graphics, on a white background, are inspired by Simone Legno's lifestyle brand that was based on Japanese-looking art. The drawings are all of the Pokemon-kind, but for the first time users will want to display the back of their mobile phone more than the front. It does accentuate the appearance of the M835 significantly.
There are more cosmetic differences from the regular Huawei M835 such as the blue accents in the camera lens, directional keypad and earpiece. It even seems to exceed the regular M835 in terms of build quality with the plastic shell looking really tough and glossy. The Tokidoki design is reportedly available in men's and women's design flavours too.
Though it's meant to be eye-catching, M835 Tokidoki is diminutive too in relation to other smartphones and can easily be tucked into your pocket. It also comes with two battery covers (essentially the back portion where the design is) that are interchangeable, and that's certainly a boon. If you get tired of one design, you can shift to the other.
So how does Huawei M835 Tokidoki edition perform? It's more or less the T-Mobile Comet, though this model ranks much higher than the T-Mobile in terms of build quality. The regular Huawei M835 was an Android 2.2 Froyo entry level smartphone, and this special edition is not much different in terms of basic specs, with the only difference being the Tokidoki-inspired content suite featuring live and static wallpapers, original ringtones and applications which the Tokidoki edition is loaded with.
Quite like the T-Mobile Comet, M835 Tokidoki edition features a 3.2 megapixel camera, Bluetooth 2.1 connection, microSD card slot, 2.8" QVGA display, WiFi and all the regular Android Froyo features.
The smartphone is sure to be a shot in the arm for carrier Metro PCS which is not exactly a leading mobile phone service provider in the US. Perhaps this M835 special edition will one day be considered a landmark device in mobile art, and in the present reality too this model is sure to be picked up by young customers who are the ones MetroPCS is targeting.