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Idea Cellular, India's 3rd largest mobile operator today unveiled two new 3G smartphones dubbed as Idea Ultra+ and Idea Fab. Idea Ultra+ is attractively priced at just Rs. 8,300 and the Idea Fab will be available for Rs. 4,999.
Idea Ultra+ is a dual-SIM phone that sports a 5-inch FWVGA display (480x854p). It comes with a leather back and is powered by a 1.3GHz quad-core processor and 1GB RAM, the phone comes with a 2000mAh battery and 4GB internal storage. It sports an 8MP rear camera and a VGA front-facing camera. The phone runs Android 4.2 Jelly Bean. It also comes with a microSD card slot.
Idea Fab also features a 5-inch display and is powered by a 1.2GHz dual-core processor. It runs Android 4.2 Jelly Bean and sports a 3.2MP rear camera. Idea has not detailed other specifications of the phone.
Both the devices will be sold through Idea's retail channel spread across its key 3G markets including Andhra Pradesh, Gujarat, Haryana, Kerala, Maharashtra & Goa, Madhya Pradesh & Chhattisgarh, Uttar Pradesh (East), Uttar Pradesh (West), and Punjab.
Speaking at the launch, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones."
Like all other Idea 3G smartphones, the new devices will also come with a special offer for Idea 3G users offering 3G data benefits of 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs. 259 for existing subscribers, and 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs. 261 for new subscribers.
Idea is the only mobile operator in the country to offer a vast array of affordable 3G devices, targeted at upgrading 2G users to 3G. With the launch of these two new devices, Idea's portfolio of 3G smartphones has gone up to 19 and the company has already sold over 7.5 lakh devices of its earlier models.
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