India Will Be Tough Market for Android One: IDC

Android One has been one of the best initiative by Google so for in the line of aligning the affordable devices under one shade. SO far the first wave of Android Oe devices from three Indian OEMS Karbonn, Micromax and Spice have been launched and the next batch is said to be launched later this year.

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The latest report from a research firm IDC suggests that despite the popularity of the Android One handsets in the country, India will be a hard market eventually.

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On its report published on October 8th, IDC writes, "Despite significant marketing spend already in evidence on AndroidOne, IDC believes India will be a tough crucible for Google. Blocked out of China, Google has no choice but to make a large downstream investment in the Next Billion consumer segment in India. Success in this segment will greatly enhance their ability to leverage Android to drive adoption by the Next Billion of the Google consumer cloud."

Google's attempt to redefine the affordable smartphone segment with its Android One device in India will be a tough call, says research firm IDC.

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The Android One recipe that involves Mediatek MT6582 SoC chipset and 1GB of RAM is quite an amusing package for a smartphone that everyone would be fascinated to see, at least at the price of under Rs. 6,499. However, according to IDC, there are chances that Google might bank on to Qualcomm-based devices in the next release.

Stay tuned to GizBot for more updates!