The development in technology has brought such a situation that all the mobile companies are trying to use all the advancements in technology into their mobile. They are going on a rampage to include what ever they can into their products. The phenomenon of Video calling was only available for the 3G handsets till now. Changing this phenomenon, Intex mobile company has launched a new handset IN 4470 N. This phone is a first of its kind in the market. It is a 2G phone which allows video calling. The latest advertising campaign for this handset is rightly titled “ Ab jo bolna hai muh pe bol.

The previous tagline for the same phone was “ Ab bat karo face to face “. The company has now given the rights for advertising to Grey worldwide. The company wanted to highlight the most important feature of IN 4470N which is Video calling through its advertisement. It"s a wonderful strategy that they have used, as this feature will be the crowd pulling one for them. The latest campaign has three ads. All the three ads show the phone being used for video calling.

Video calling with the help of 2G phones is extremely a new idea. The launch of IN4470 N comes as a surprise. All the mobile companies and also the service providers are concentrating on 3G phones and 3G services respectively. The video calling will be much faster and smoother in 3G compared to 2G. So why did Intex mobile think of launching IN 4470 N at this point of time into the market? This is basically because of the high usage charge for the use of these features in the 3G spectrum. The rate of 2G services are much below compared to the 3G services. The company is concentrating on the first time mobile users, who are the youth and also who are not willing to shed their pocket on 3G phones and 3G services

The IN4470 N also has other impressive features too. Some of the interesting features are

• Dual Sim
• Face 2 Face chat
• Answering machine
• Mobile tracker
• Expandable memory up to 8GB
• Audio and video player
• Bluetooth and GPRS facility
• 2000mAh battery

The launch of IN4470 N will definitely make some head spin. The ads will definitely play a major role in its promotion. The company plans to give the first time mobile users a taste of all the major applications that are presently available in the mobile world with the launch of this handset.

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